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Providing alternative web content based on website reputation assessment

  • US 9,384,345 B2
  • Filed: 01/26/2006
  • Issued: 07/05/2016
  • Est. Priority Date: 05/03/2005
  • Status: Active Grant
First Claim
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1. A method, comprising:

  • receiving a request for a web content from a client device;

    retrieving an indicia of a reputation assessment of the web content, wherein the reputation assessment is based, at least in part, on user feedback provided by a plurality of devices that run a security program, which is also being run by the client device;

    identifying an attempt to download certain content from a website that includes the web content;

    providing, in response to the attempt, an alternative web content that is different from the web content, wherein the alternative web content is provided using categorization data to collect other domains based on a category of goods or services provided by the website;

    selecting the alternative web content from the other domains based on popularity and security of the other domains; and

    transmitting, to the client device, a message in response to the attempt, wherein the message is to identify that the reputation assessment is low and includes text to recommend the alternative web content instead of the web content based on the alternative web content having a higher reputation assessment than the web content.

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