Call tracking system and method
First Claim
Patent Images
1. A method, comprising:
- receiving, with a server, user information from a user device, the user information including a first identifier unique to at least one of the user device or a user of the user device, a second identifier indicating a particular content item rendered via the user device, and a third identifier indicating a sponsor that is associated with the particular content item and that is at least partly responsible for providing the particular content item;
receiving, with the server, a request from the user device to initiate a connection between the device and an entity corresponding to the particular content item;
at least partly in response to receiving the request,establishing, via the server, a connection between the user device and a device of the entity, andcapturing, with the server, call information associated with the connection, wherein the call information includes an audio recording corresponding to the connection; and
generating an electronic call record corresponding to the connection, wherein the call record comprises the audio recording, and the first, second, and third identifiers.
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Abstract
Methods and systems for capturing and tracking call information relating to a call from a user to a merchant are provided. According to one embodiment of the disclosed subject matter, a request for a call to a merchant from a user on a device is received and a data connection is initiated with a call analytics platform over which user information is sent from the device to the platform. A unique number allowing the device to call the platform is then passed back to the device. The device calls the platform, call context data is captured, and the call is processed to the merchant. Information relating to the user and merchant call is tracked and logged.
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Citations
20 Claims
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1. A method, comprising:
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receiving, with a server, user information from a user device, the user information including a first identifier unique to at least one of the user device or a user of the user device, a second identifier indicating a particular content item rendered via the user device, and a third identifier indicating a sponsor that is associated with the particular content item and that is at least partly responsible for providing the particular content item; receiving, with the server, a request from the user device to initiate a connection between the device and an entity corresponding to the particular content item; at least partly in response to receiving the request, establishing, via the server, a connection between the user device and a device of the entity, and capturing, with the server, call information associated with the connection, wherein the call information includes an audio recording corresponding to the connection; and generating an electronic call record corresponding to the connection, wherein the call record comprises the audio recording, and the first, second, and third identifiers. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A method, comprising:
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receiving, with a server, a request from a user device to initiate a connection between the user device and a entity corresponding to a particular content item rendered via the user device; at least partly in response to receiving the request, establishing, via the server, a connection between the user device and a device of the entity, and capturing, with the server, call information associated with the connection, wherein the call information includes an audio recording corresponding to the connection; disabling the connection between the user device and the device of the entity; receiving, with the server, user information from the user device, the user information including a first identifier and a second identifier, wherein; the first identifier is unique to at least one of the user device or a user of the user device, the second identifier indicates at least one of the particular content item rendered via the user device or a sponsor that is at least partly responsible for providing the particular content item, and the user information is received by the server while the connection is active or after the connection has been disabled; and generating an electronic call record corresponding to the connection, wherein the call record comprises the audio recording, the first identifier, and the second identifier. - View Dependent Claims (11, 12, 13, 14, 15, 16)
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17. A system, comprising:
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a server computer; and a non-transitory computer-readable memory storing instructions that, when executed by the server computer, cause the server computer to perform steps, comprising; receiving user information from a user device, the user information including a first identifier unique to at least one of the user device or a user of the user device, a second identifier indicating a particular content item rendered via the user device, and a third identifier indicating a sponsor that is associated with the particular content item and that is at least partly responsible for providing the particular content item; establishing, via the server computer, a connection between the user device and a device of an entity corresponding to the particular content item; capturing call information associated with the connection, wherein the call information includes an audio recording corresponding to the connection; and generating an electronic call record corresponding to the connection, wherein the call record comprises the audio recording, and the first, second, and third identifiers. - View Dependent Claims (18, 19, 20)
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Specification