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Use of SKU level e-receipt data for future marketing

  • US 9,384,497 B2
  • Filed: 07/26/2013
  • Issued: 07/05/2016
  • Est. Priority Date: 07/26/2013
  • Status: Active Grant
First Claim
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1. A system for providing an offer to a customer, the system comprising:

  • a computer apparatus including a processor and a memory; and

    a software module stored in the memory, comprising executable instructions that when executed by the processor cause the processor to;

    receive unstructured product level data from a customer email account for a product associated with a transaction between a customer and a merchant, wherein the unstructured product level data comprises an image of the product, a period of time since the transaction, a lifespan of the product, and at least one of a transaction amount, a transaction date, a name of the merchant, and a location of the transaction;

    convert the unstructured product level data into structured product level data, wherein converting the unstructured product level data into structured product level data includes extracting additional product level detail information from the image of the product by evaluating the image, using text recognition software and by evaluating underlying code of the image, and wherein the additional product level detail comprises at least one of an SKU code of the product, a serial number of the product, and a name of the product;

    receive corresponding transaction data from the merchant, wherein the corresponding transaction data comprises at least the transaction amount, the transaction date, the name of the merchant, and the location of the transaction, and wherein at least one of the transaction amount, the transaction date, the name of the merchant, and the location of the transaction matches with the structured product level data;

    determine an offer for the customer based on the structured product level data and the corresponding transaction data, wherein the structured product level data used to determine the offer comprises at least the period of time since the transaction and the lifespan of the product; and

    provide the offer to the customer.

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