Monitoring media exposure using wireless communications
First Claim
Patent Images
1. A method to collect media exposure data, comprising:
- collecting a cookie at a client device based on media accessed via a web page at the client device;
selecting a portable device identifier at the client device, the portable device identifier corresponding to a closest one of a plurality of portable devices in wireless communication with the client device, the portable device identifier associated with a particular person; and
in response to instructions embedded in the media, sending a hypertext transfer protocol (HTTP) request to a server, the HTTP request including the cookie, the portable device identifier, and information identifying exposure to the media.
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Accused Products
Abstract
Disclosed examples involve collecting a cookie at a client device based on media accessed via a web page at the client device, and selecting a portable device identifier at the client device. The portable device identifier corresponds to a closest one of a plurality of portable devices in wireless communication with the client device. The portable device identifier is associated with a particular person. In response to instructions embedded in the media, a hypertext transfer protocol (HTTP) request is sent to a server. The HTTP request includes the cookie, the portable device identifier, and information identifying exposure to the media.
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Citations
21 Claims
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1. A method to collect media exposure data, comprising:
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collecting a cookie at a client device based on media accessed via a web page at the client device; selecting a portable device identifier at the client device, the portable device identifier corresponding to a closest one of a plurality of portable devices in wireless communication with the client device, the portable device identifier associated with a particular person; and in response to instructions embedded in the media, sending a hypertext transfer protocol (HTTP) request to a server, the HTTP request including the cookie, the portable device identifier, and information identifying exposure to the media. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. An apparatus to collect media exposure data, comprising:
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a processor; and a storage memory comprising computer readable instructions that, when executed, cause the processor to; collect a cookie at a client device based on media accessed via a web page at the client device; select a portable device identifier at the client device, the portable device identifier corresponding to a closest one of a plurality of portable devices in wireless communication with the client device, the portable device identifier associated with a particular person; and in response to instructions embedded in the media, send a hypertext transfer protocol (HTTP) request to a server, the HTTP request including the cookie, the portable device identifier, and information identifying exposure to the media. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A computer readable storage device or storage disk comprising computer readable instructions that, when executed, cause a processor to at least:
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collect a cookie at a client device based on media accessed via a web page at the client device; select a portable device identifier at the client device, the portable device identifier corresponding to a closest one of a plurality of portable devices in wireless communication with the client device, the portable device identifier associated with a particular person; and in response to instructions embedded in the media, send a hypertext transfer protocol (HTTP) request to a server, the HTTP request including the cookie, the portable device identifier, and information identifying exposure to the media. - View Dependent Claims (16, 17, 18, 19, 20, 21)
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Specification