System and method of delivering advertisement data to a mobile device

• US 9,386,345 B2
• Filed: 04/14/2014
• Issued: 07/05/2016
• Est. Priority Date: 07/28/2008
• Status: Active Grant

• Current Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Original Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Inventors: Malik, Dale
• Primary Examiner(s): FLYNN, RANDY A
• Application Number:
  US14/252,775
• Publication Number:
  US 20140229983A1
• Time in Patent Office: 813 Days
• US Class Current: 1/1
• CPC Class Codes: H04L 67/53 using third party service providers
• CPC Class Codes: H04N 21/41265 having a remote control device for bidirectional communication between the remote control device and client device unidirectional remote control device H04N21/42204
• CPC Class Codes: H04N 21/435 Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
• CPC Class Codes: H04N 21/47815 Electronic shopping payment schemes, payment architectures or payment protocols for electronic shopping systems G06Q20/12
• CPC Class Codes: H04N 21/6175 involving transmission via Internet broadcast-related systems characterised by the transmission system being the Internet H04H60/82
• CPC Class Codes: H04N 21/6181 involving transmission via a mobile phone network arrangements for providing broadcast or conference services to substation in data switching networks in combination with wireless systems H04L12/189; wireless uplink channel access H04W74/004
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

A method of delivering advertisement data to a mobile device that incorporates teachings of the subject disclosure may include, for example, extracting metadata from video content corresponding to the selected advertisement in response to receiving an advertisement selection command and sending the metadata to an advertising management system. Data is received from the advertisement data management system indicating multiple communication devices associated with the media processor and a selection is received indicating a selected mobile communication device of the multiple communication devices. Identification of the selected mobile communication device is sent to the advertisement data management system to cause the advertisement data management system to deliver a mobile version of the advertisement to the selected mobile communication device via a mobile communication network. The selected mobile communication device stores the mobile version of the advertisement for display by the selected mobile communication device. Other embodiments are disclosed.

Claims

1. A method, comprising:

receiving, by a media processor, an advertisement selection command identifying a selected advertisement of a plurality of advertisements provided by the media processor to a display device;

extracting, by the media processor, metadata from video content corresponding to the selected advertisement responsive to receiving the advertisement selection command;

sending, by the media processor, the metadata to an advertisement data management system;

receiving, by the media processor, data from the advertisement data management system indicating that a plurality of mobile communication devices are associated with the media processor;

presenting, by the media processor, a menu at the display device identifying the plurality of mobile communication devices associated with the media processor;

receiving, by the media processor, a selection according to the menu of a selected mobile communication device of the plurality of mobile communication devices; and

sending, by the media processor, an identification of the selected mobile communication device to the advertisement data management system, to cause the advertisement data management system to deliver a reformatted version of the selected advertisement to the selected mobile communication device via a mobile communication network, wherein the selected mobile communication device stores the reformatted version of the selected advertisement that was displayed on the display device by the media processor, for display by the selected mobile communication device.

2. The method of claim 1, wherein the advertisement selection command is received via a remote controller in communication with the media processor, the method further comprising sending, by the media processor, registration information to the advertisement data management system identifying associations of the plurality of mobile communication devices with the media processor, wherein the registration information includes an identifier for use in establishing communications with the selected mobile communication device, and wherein the registration information and the metadata are configured to enable the advertisement data management system to retrieve a different version of the selected advertisement that is adapted for presentation on the plurality of mobile communication devices.

3. The method of claim 1, further comprising receiving, by the media processor, video content associated with an advertisement, wherein the video content is received via an access network of a video distribution system.

4. The method of claim 1, further comprising receiving video content associated with an advertisement, wherein the video content is received via an access network of a video distribution system.

5. The method of claim 1, wherein the menu of the plurality of advertisements comprises a graphical menu that includes selectable indicators of advertisements received at the media processor within a particular period of time prior to receipt of the advertisement selection command at the media processor.

6. The method of claim 1, wherein the advertisement selection command indicates that metadata related to the selected advertisement is to be sent to the selected mobile communication device of the plurality of mobile communication devices associated with the media processor.

7. The method of claim 1, further comprising:

receiving metadata with the video content, wherein the metadata includes data related to the selected advertisement; and

sending the metadata related to the selected advertisement to the advertisement data management system with contact information related to the selected mobile communication device.

8. A machine-readable storage device, comprising executable instructions which, responsive to being executed by a media processor, cause the processor to perform operations comprising:

receiving an advertisement selection command identifying a selected advertisement of a plurality of advertisements provided by the media processor to a display device;

extracting metadata from video content corresponding to the selected advertisement responsive to receiving the advertisement selection command;

sending the metadata to an advertisement data management system;

receiving data from the advertisement data management system indicating that a plurality of mobile communication devices are associated with the media processor;

presenting a menu at the display device identifying the plurality of mobile communication devices associated with the media processor;

receiving a selection according to the menu of a selected mobile communication device of the plurality of mobile communication devices; and

sending an identification of the selected mobile communication device to the advertisement data management system, to cause the advertisement data management system to deliver a reformatted version of the selected advertisement to the selected mobile communication device via a mobile communication network, wherein the selected mobile communication device stores the reformatted version of the selected advertisement that was displayed on the display device by the media processor, for display by the selected mobile communication device.

9. The machine-readable storage device of claim 8, wherein the advertisement selection command is received via a remote controller in communication with the media processor, and wherein the operations further comprise sending registration information to the advertisement data management system identifying associations of the plurality of mobile communication devices with the media processor.

10. The machine-readable storage device of claim 9, wherein the registration information includes an identifier for use in establishing communications with the selected mobile communication device, and wherein the registration information and the metadata are configured to enable the advertisement data management system to retrieve a different version of the selected advertisement that is adapted for presentation on the plurality of mobile communication devices.

11. The machine-readable storage device of claim 8, wherein the operations further comprise receiving video content associated with an advertisement, wherein the video content is received via an access network of a video distribution system.

12. The machine-readable storage device of claim 8, wherein the menu of the plurality of advertisements comprises a graphical menu that includes selectable indicators of advertisements received at the media processor within a particular period of time prior to receipt of the advertisement selection command at the media processor.

13. The machine-readable storage device of claim 8, wherein the advertisement selection command indicates that metadata related to the selected advertisement is to be sent to the selected mobile communication device of the plurality of mobile communication devices associated with the media processor.

14. The machine-readable storage device of claim 8, wherein the operations further comprise:

receiving metadata with the video content, wherein the metadata includes data related to the selected advertisement; and

sending the metadata related to the selected advertisement to the advertisement data management system with contact information related to the selected mobile communication device.

15. A device comprising:

a media processor; and

a memory that stores executable instructions that, when executed by the media processor, facilitate performance of operations, comprising;

receiving an advertisement selection command identifying a selected advertisement of a plurality of advertisements provided by the media processor to a display device;

extracting metadata from video content corresponding to the selected advertisement responsive to receiving the advertisement selection command;

sending the metadata to an advertisement data management system;

receiving data from the advertisement data management system indicating that a plurality of mobile communication devices are associated with the media processor;

presenting a menu at the display device identifying the plurality of mobile communication devices associated with the media processor;

receiving a selection according to the menu of a selected mobile communication device of the plurality of mobile communication devices; and

sending an identification of the selected mobile communication device to the advertisement data management system, to cause the advertisement data management system to deliver a reformatted version of the selected advertisement to the selected mobile communication device via a mobile communication network, wherein the selected mobile communication device stores the reformatted version of the selected advertisement that was displayed on the display device by the media processor, for display by the selected mobile communication device.

16. The device of claim 15, wherein the advertisement selection command is received via a remote controller in communication with the media processor, and wherein the operations further comprise sending registration information to the advertisement data management system identifying associations of the plurality of mobile communication devices with the media processor.

17. The device of claim 16, wherein the registration information includes an identifier for use in establishing communications with the selected mobile communication device, and wherein the registration information and the metadata are configured to enable the advertisement data management system to retrieve a different version of the selected advertisement that is adapted for presentation on the plurality of mobile communication devices.

18. The device of claim 15, wherein the operations further comprise receiving video content associated with an advertisement, wherein the video content is received via an access network of a video distribution system.

19. The device of claim 15, wherein the menu of the plurality of advertisements comprises a graphical menu that includes selectable indicators of advertisements received at the media processor within a particular period of time prior to receipt of the advertisement selection command at the media processor.

20. The device of claim 15, wherein the advertisement selection command indicates that metadata related to the selected advertisement is to be sent to the selected mobile communication device of the plurality of mobile communication devices associated with the media processor.