Methods and systems for verifying advertisements in a multi-platform targeted advertising system

• US 9,390,423 B1
• Filed: 10/08/2009
• Issued: 07/12/2016
• Est. Priority Date: 10/08/2009
• Status: Active Grant

• Current Assignee: Prime Research Alliance E, LLC
• Original Assignee: Prime Research Alliance E., Inc.
• Inventors: Eldering, Charles A., Yu, Yang
• Primary Examiner(s): Gay, Sonia
• Application Number:
  US12/575,927
• Time in Patent Office: 2,469 Days
• Field of Search: 705/14, 705/14.49, 705/14.41
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: H04H 60/31 Arrangements for monitoring the use made of the broadcast services
• CPC Class Codes: H04H 60/33 Arrangements for monitoring the users' behaviour or opinions
• CPC Class Codes: H04H 60/82 the transmission system being the Internet
• CPC Class Codes: H04H 60/94 Telephonic networks for accessing the Internet H04H60/84
• CPC Class Codes: H04L 67/53 using third party service providers
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34
• CPC Class Codes: H04N 21/44224 Monitoring of user activity on external systems, e.g. Internet browsing
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

Techniques are generally described that relate to a method and system for verifying the presentment of an advertisement on a multi-platform system that comprises a plurality of telecommunication platforms, each capable of being accessed by a subscriber over a single transmission medium. A monitoring computer presents an advertisement over a first telecommunication platform. The advertisement is targeted to the subscriber. A monitoring computer selects a monitoring criteria based at least in part on the presented advertisement. The subscriber'"'"'s use of a second telecommunication platform is monitored by the monitoring computer based on the selected monitoring criteria. The monitoring computer reports a subscriber behavior observed on the second telecommunication platform that is commensurate with the selected monitoring criteria.

Claims

1. A computer-implemented method for verifying the presentment of an advertisement on a multi-platform system, wherein the multi-platform system comprises a plurality of telecommunication platforms, each capable of being accessed by a subscriber over a single transmission medium, the method comprising:

detecting, by a monitoring computer, a sequence of subscriber usage events corresponding to an advertising opportunity, each subscriber usage event occurring on a distinct one of the plurality of telecommunication platforms;

identifying, by the monitoring computer, an advertisement associated with the advertising opportunity, wherein the advertisement is targeted to the subscriber;

presenting, by the monitoring computer, the advertisement over a first telecommunication platform;

selecting, by the monitoring computer, a monitoring criteria based at least in part on the presented advertisement and the operational characteristics of a second telecommunications platform used by the subscriber;

monitoring, by the monitoring computer, the subscriber'"'"'s use of the second telecommunication platform based on the selected monitoring criteria over a plurality of usage sessions; and

reporting, by the monitoring computer, a subscriber behavior observed multiple times on the second telecommunication platform over the plurality of usage sessions, wherein the subscriber behavior is commensurate with the selected monitoring criteria.

2. The method of claim 1, wherein the first telecommunication platform provides an Internet service and the second telecommunication platform provides a telephone service.

3. The method of claim 2, wherein the advertisement presented over the first telecommunication platform is selected from the group consisting of a banner advertisement, rich media advertisement, interstitial advertisement, keyword search advertisement, and pop-up advertisement.

4. The method of claim 2, wherein the monitoring criteria comprises an indication that the subscriber dialed one or more predefined phone numbers on the second telecommunication platform.

5. The method of claim 1, wherein the first telecommunication platform provides an Internet service and the second telecommunication platform provides a television service.

6. The method of claim 5, wherein the monitoring criteria comprises an indication that the subscriber selected one or more predefined television channels for viewing.

7. The method of claim 1, wherein the first telecommunication platform provides a telephone service and the second telecommunication platform provides an Internet service.

8. The method of claim 7, wherein the monitoring criteria comprises an indication that the subscriber accessed one or more computer files using the second telecommunication platform.

9. The method of claim 1, wherein the first telecommunication platform provides a telephone service and the second telecommunication platform provides a television service.

10. The method of claim 9, wherein the monitoring criteria comprises an indication that the subscriber selected one or more predefined television channels for viewing.

11. The method of claim 1, wherein the first telecommunication platform provides a television service and the second telecommunication platform provides an Internet service.

12. The method of claim 11, wherein the monitoring criteria comprises an indication that the subscriber accessed one or more computer files using the second telecommunication platform.

13. The method of claim 1, wherein the first telecommunication platform provides a television service and the second telecommunication platform provides a telephone service.

14. The method of claim 13, wherein the monitoring criteria comprises an indication that the subscriber dialed one or more predefined phone numbers on the second telecommunication platform.

15. A computer-implemented method for verifying the presentment of an advertisement on a multi-platform system, wherein the multi-platform system comprises a plurality of telecommunication platforms, each capable of being accessed by a subscriber over a single transmission medium, the method comprising:

identifying an advertising opportunity by monitoring a subscriber'"'"'s usage pattern on the multi-platform system, wherein the subscriber'"'"'s usage pattern includes dialing a phone number, clicking on an internet ad, selecting a television channel for viewing, and interactions between the subscriber and a television platform access device;

configuring an advertisement trigger associated with the advertising opportunity to activate upon detection of a subscriber usage pattern on a first platform;

creating one or more related advertisement triggers associated with the advertising opportunity on platforms different from the first platform, upon activation of the advertisement trigger on the first platform;

activating the one or more related advertisement triggers upon detection of a subscriber usage pattern on a corresponding platform having the one or more related advertisement triggers, the corresponding platform being different from the first platform; and

offering the advertisement opportunity to one or more advertisers, such that the one or more advertisers can present their advertisement to the subscriber on any platform of the multi-platform system.

16. The method of claim 15, further comprising:

creating a specific set of one or more of the advertisement trigger and the one or more related advertisement triggers; and

selecting a particular advertisement opportunity only if the specific set is activated in a particular sequence.

17. The method of claim 15, wherein the one or more advertisers'"'"' advertisement presented on the first platform includes content that is distinct from content presented on any other platform.

18. The method of claim 15, wherein the one or more advertisers'"'"' advertisement is associated with a single product regardless of platform.

19. The method of claim 15, wherein the single transmission medium is selected from the group consisting of fiber-optic cable, twisted-wire pair, coaxial cable, and air.

20. A system for verifying the presentment of an advertisement on a multi-platform system, wherein the multi-platform system comprises a plurality of telecommunication platforms, each capable of being accessed by a subscriber over a single transmission medium, the system comprising:

an advertisement identification component configured to;

detect a sequence of subscriber usage events corresponding to an advertising opportunity, each subscriber usage event occurring on a distinct one of the plurality of telecommunication platforms, and identify an advertisement associated with the advertising opportunity, wherein the advertisement is targeted to the subscriber;

a presentation component configured to present the advertisement over a first telecommunication platform;

a monitoring component configured to select a monitoring criteria based at least in part on the presented advertisement and the operational characteristics of a second telecommunications platform used by the subscriber, and monitor the subscriber'"'"'s use of a second telecommunication platform based on the selected monitoring criteria over a plurality of usage sessions wherein the selected monitoring criteria includes one or more of file type, frequency of file requests, and an inbound link used by the subscriber to access a file; and

a reporting component configured to report a subscriber behavior observed multiple times on the second telecommunication platform over the plurality of usage sessions, wherein the subscriber behavior is commensurate with the selected monitoring criteria.