Online advertisement selection

• US 9,390,425 B2
• Filed: 11/07/2011
• Issued: 07/12/2016
• Est. Priority Date: 11/01/2007
• Status: Active Grant

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: de Heer, David L.
• Primary Examiner(s): Lewis, Jonathan V
• Application Number:
  US13/290,911
• Publication Number:
  US 20120054792A1
• Time in Patent Office: 1,709 Days
• Field of Search: None
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0239 Online discounts or incentives
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04N 21/235 Processing of additional data, e.g. scrambling of additional data or processing content descriptors
• CPC Class Codes: H04N 21/25808 Management of client data terminal profiles in network data switching protocols H04L67/303
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/4147 PVR [Personal Video Recorder] H04N5/76 takes precedence ; arrangements for broadcast with accumulation-type receivers H04H20/40
• CPC Class Codes: H04N 21/4325 by playing back content from the storage medium reproduction of recorded television signals H04N5/76; reproduction of recorded television signals H04N9/79
• CPC Class Codes: H04N 21/4331 Caching operations, e.g. of an advertisement for later insertion during playback
• CPC Class Codes: H04N 21/435 Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
• CPC Class Codes: H04N 21/43615 Interfacing a Home Network, e.g. for connecting the client to a plurality of peripherals home Audio Video Interoperability [HAVI] data switching networks H04L12/2805
• CPC Class Codes: H04N 21/44224 Monitoring of user activity on external systems, e.g. Internet browsing
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/4622 Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet web site content organization and management for information retrieval from the Internet G06F16/958; transmission by internet of broadcast information H04H60/82; stock exchange data over packet-switching network H04L12/1804; push services including data channel over packet-switching network H04L12/1859
• CPC Class Codes: H04N 21/4782 Web browsing , e.g. WebTV
• CPC Class Codes: H04N 21/64322 IP
• CPC Class Codes: H04N 21/6582 Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number arrangements where receivers interact with the broadcast H04H20/38
• CPC Class Codes: H04N 21/812 : involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/17318 : Direct or substantially direct transmission and handling of requests

Abstract

Online advertisement selection techniques are described. In an implementation, data is obtained which describes interaction of one or more clients with advertisements embedded in television content. An advertisement is selected to be displayed in conjunction with web content accessed by the one or more clients based on the interaction with the advertisements described in the data.

Claims

1. A device-implemented method comprising:

receiving, from a first client device using a particular Internet Protocol (IP) address, a request for Internet access to enable display of non-video web content;

determining a location with which the first client device is associated based on the particular IP address used by the first client device;

obtaining, based on the location, previously-monitored interaction data of a second client device associated with the location, the previously-monitored interaction data describing interaction with advertisements embedded in television content output by the second client device, the interaction including at least one use of a time-shifting operation during output of a first one of the advertisements and at least one non-use of the time-shifting operation during output of a second one of the advertisements, the television content accessed by the second client device using the same particular IP address, wherein the at least one use of the time-shifting operation indicating that the first one of the advertisements is a disfavored advertisement and the at least one non-use of the time-shifting operation indicating that the second one of the advertisements is a favored advertisement;

selecting, for the first client device, an advertisement to be displayed in conjunction with the non-video web content based on the previously-monitored interaction data of the second client device, wherein the selection of the advertisement to be displayed to prevent disfavored advertisements from being displayed; and

providing, to the first client device, the non-video web content and the selected advertisement for display by the first client device within a portal webpage associated with initiation of the Internet access.

2. The device-implemented method as described in claim 1, wherein the selected advertisement and the second advertisement embedded in television content are associated with a same advertiser.

3. The device-implemented method as described in claim 1, further comprising selecting the advertisement to be displayed based on a browsing history exposed by the first client device that includes one or more cookies stored by the first client device.

4. The device-implemented method as described in claim 1, wherein the previously-monitored interaction data is received from another device that is not the second client device.

5. The device-implemented method as described in claim 4, wherein:

the television content is provided by a network operator to the second device; and

the non-video web content provided to the first client device includes a web page provided by the network operator.

6. The device-implemented method as described in claim 4, wherein the location is a single household, the first client device and the second client device are configured to be situated in the single household, and the single household is identifiable to perform the selecting via the particular IP address.

7. A computer-readable media device comprising instructions executable by a processor to:

receive, via a network and from a first client device using a particular Internet Protocol (IP) address, a request for Internet access, the first client device not associated with a television;

determine a location of the first client device based on the particular IP address used by the first client device;

obtain, based on the location of the first client device, previously-monitored interaction data of a second client device associated with the location of the first client device, the previously-monitored interaction data describing interaction with advertisements embedded in television content output by the second client device, the interaction including at least one use of a time-shifting operation during output of a first one of the advertisements and at least one non-use of the time-shifting operation during output of a second one of the advertisements, the television content received through the network by the second client device using the same particular IP address, wherein the at least one use of the time-shifting operation indicating that the first one of the advertisements is a disfavored advertisement and the at least one non-use of the time-shifting operation indicating that the second one of the advertisements is a favored advertisement;

select, based on the previously-monitored interaction data of the second client device, an advertisement to be displayed in conjunction with a portal webpage through which the Internet is accessed, wherein the selection of the advertisement to be displayed to prevent disfavored advertisements from being displayed; and

provide, via the network and to the first client device, the selected advertisement for display by the first client device within the portal webpage through which the Internet is accessed.

8. The computer-readable media device as described in claim 7, wherein the at least one use of the time-shifting operation includes fast forwarding through at least a portion of the first advertisement and the at least one nonuse of the time-shifting operation includes not fast forwarding through the second advertisement.

9. The computer-readable media device as described in claim 7, wherein the Internet and television content are accessible via an operator of the network that assigned the particular IP address to the first client device and the second client device.

10. The computer-readable media device as described in claim7, wherein the instructions are further executable to receive the previously-monitored interaction data from another device not co-located with the first client device and the second client device.

11. The computer-readable media device as described in claim 7, wherein the instructions are further executable to select the advertisement to be displayed within the portal webpage based on business rules associated with the advertiser.

17. The computer-readable media device as described in claim 7, wherein the first client device and the second client device are separate hardware-based devices that are configured to be associated with a particular household which is identifiable by the particular IP address that is used to access the television content and the Internet.

18. The computer-readable media device as described in claim 7, wherein the first client device includes a mobile phone, a laptop computer, or a desktop computer.

12. A system comprising:

one or more processors; and

one or more computer-readable storage media embodying processor-executable instructions that, responsive to execution by the one or more processors, implement operations comprising;

receiving data which describes interaction of one or more users with advertisements embedded in television content accessed by a first client device using a particular Internet Protocol (IP) address, the interaction including at least one use of a time-shifting operation during output of a first one of the advertisements and at least one non-use of the time-shifting operation during output of a second one of the advertisements, the particular IP address associated with a location of the users, wherein the at least one use of the time-shifting operation indicating that the first one of the advertisements is a disfavored advertisement and the at least one non-use of the time-shifting operation indicating that the second one of the advertisements is a favored advertisement;

storing the data in a repository according to the IP address and the location of the users;

receiving, from a second client device using the same particular IP address, a request for Internet access at the location, the second client device not associated with a television;

selecting, based on the data, an advertisement to be displayed in conjunction with a portal webpage through which the internet is accessed, wherein the selection of the advertisement to be displayed to prevent disfavored advertisements from being displayed; and

providing, to the second client device, the selected advertisement for display by the second client device within the portal webpage through which the Internet is accessed.

13. The system as described in claim 12, wherein the first and second client devices are separate hardware-based devices that are configured to be associated with a particular household which is identifiable by the particular IP that is used to access the television content and the Internet.

14. The system as described in claim 12, further comprising storing the data in the repository in accordance with an indication of browsing history exposed by the first client device, the indication including a cookie stored by the first client device.

15. The system as described in claim 12, wherein the selected advertisement and the second advertisement embedded in television content are associated with a same advertiser.

16. The system as described in claim 12, wherein the first client device is or associated with a television and the second client device includes a mobile phone, a laptop computer, or a desktop computer.

19. The system as described in claim 12, wherein the Internet and television content are accessible via a network operator.

20. The system as described in claim 12, wherein selecting the advertisement to be displayed is based further on a browsing history exposed by the second client device that includes one or more cookies stored by the second client device.