Distribution of content
First Claim
1. A method comprising:
- storing a digital content item in a content library, the digital content item having;
a presentation style in which the digital content item is to be presented to an end user, the presentation style comprising features that define a user experience, andan access condition, indicative of a condition under which the digital content item is presented to the end user;
defining a player having the digital content item, the presentation style, and the access condition;
storing the player with an associated unique identification number in a server;
enabling a first user to refer the digital content item to a second user electronically; and
enabling an offeror of the digital content item to control the presentation style and the access condition under which the first user presents the digital content item to the second user using the player and the associated unique identification number.
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Accused Products
Abstract
Among other things, publishers of digital content are enabled each to define, for each of one or more digital content items, a style in which the digital content item is to be presented to a user and a condition under which the user may have the digital content item presented. The digital content items are stored in a content library, the styles and conditions associated with the digital content items are stored in a server. Each of the digital content items is enabled to be presented to users within presentation contexts that are accessible to the users and controlled by presentation context providers. The presentation of the digital content items includes obtaining the digital content items from the server and controlling the presentation to occur under the conditions and in the styles defined by the publishers.
53 Citations
12 Claims
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1. A method comprising:
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storing a digital content item in a content library, the digital content item having; a presentation style in which the digital content item is to be presented to an end user, the presentation style comprising features that define a user experience, and an access condition, indicative of a condition under which the digital content item is presented to the end user; defining a player having the digital content item, the presentation style, and the access condition; storing the player with an associated unique identification number in a server; enabling a first user to refer the digital content item to a second user electronically; and enabling an offeror of the digital content item to control the presentation style and the access condition under which the first user presents the digital content item to the second user using the player and the associated unique identification number. - View Dependent Claims (2, 3, 4, 5)
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6. A method comprising:
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storing a digital content item in a content library, the digital content item having; a presentation style in which the digital content item is to be presented to a user, the presentation style comprising features that define a user experience, and an access condition, indicative of a condition under which the digital content item is presented to the user; defining a player having the digital content item, the presentation style, and the access condition; storing the player with an associated unique identification number in a server; providing a central service that enables an offeror to offer the digital content item at retail directly through the central service for presentation to the user for compensation; and the central service also enabling the offeror to establish a relationship with an affiliate electronically to permit the offeror to offer the digital content item at wholesale indirectly through the central service and the affiliate for presentation by the affiliate to the user for compensation; wherein the digital content item is presented to the user using the associated unique identification number. - View Dependent Claims (7, 8, 9, 10, 11, 12)
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Specification