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Method and system for user based routing

  • US 9,390,459 B2
  • Filed: 08/20/2013
  • Issued: 07/12/2016
  • Est. Priority Date: 08/20/2013
  • Status: Active Grant
First Claim
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1. A method of operating a system for providing routing information to a user moving between a current location and a second location of a product or a product category identified by the user, the method comprising:

  • receiving personal information of the user;

    receiving a request from the user for directions for moving from the current location to the second location;

    in response to the user request, calculating two or more routes from the current location to the second location;

    selecting, from the two or more routes, a particular number of the shortest routes of the two or more routes;

    assigning a score to each of the selected routes, wherein assigning comprises;

    generating a respective list of products that would be passed by the user while traveling from the current location to the second location along each particular route of the selected routes, andcalculating the score for each particular route of the selected routes as a sum of values assigned to each product of the respective list of products for the particular route, wherein the assigned values are representative of one or both of a likelihood of purchase of the product by the user and a degree of relevancy of the product to the product identified by the user;

    sorting the selected routes in order of their assigned scores;

    selecting one or more routes from the sorted routes; and

    transmitting the one or more routes for display to the user.

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