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Personal holographic billboard

  • US 9,390,561 B2
  • Filed: 04/12/2013
  • Issued: 07/12/2016
  • Est. Priority Date: 04/12/2013
  • Status: Active Grant
First Claim
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1. A head-mounted display device for generating and displaying personalized virtual billboards within an augmented reality environment, comprising:

  • one or more processors configured to detect that a first mobile device is within a distance of the head-mounted display device and determine a classification level for a first person associated with the first mobile device in response to detecting that the first mobile device is within the distance of the head-mounted display device, the classification level corresponds with whether the first person is classified as a friend of an end user of the head-mounted display device or is classified as being unknown to the end user of the head-mounted display device, the one or more processors configured to generate one or more searching criteria based on the classification level and determine whether a set of personalized information acquired from the first mobile device satisfies the one or more searching criteria, the one or more processors configured to generate a virtual billboard based on the set of personalized information in response to determining that the set of personalized information satisfies the one or more searching criteria, the one or more processors configured to detect that a second person different from the first person is within a field of view of the head-mounted display device and determine a position for the virtual billboard within a field of view of the head-mounted display device such that the virtual billboard does not obstruct a view of a portion of the second person within the field of view, the one or more processors configured to render one or more images corresponding with the virtual billboard located at the position within the field of view; and

    a display in communication with the one or more processors, the display configured to display the one or more images such that the virtual billboard is perceived to exist within the augmented reality environment.

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