Assigning tags to digital content

• US 9,396,188 B2
• Filed: 11/22/2010
• Issued: 07/19/2016
• Est. Priority Date: 03/09/2010
• Status: Active Grant

• Current Assignee: CBS Interactive Inc. (Paramount Global (f/k/a ViacomCBS Inc.))
• Original Assignee: CBS Interactive Inc. (Paramount Global (f/k/a ViacomCBS Inc.))
• Inventors: Lyon, Clifford
• Primary Examiner(s): Hwa, Shyue Jiunn
• Application Number:
  US12/951,247
• Publication Number:
  US 20110225163A1
• Time in Patent Office: 2,066 Days
• Field of Search: 707/740, 715/207, 715/234, 715/236
• US Class Current: 1/1
• CPC Class Codes: G06F 16/93 Document management systems
• CPC Class Codes: G06F 40/169 Annotation, e.g. comment data or footnotes

Abstract

Assigning tags to content on a page stored within a digital document environment is described. An activity log is received for a document including data indicating search queries resulting in the location of the document by a search engine. One or more keywords are determined from the activity log, and the document is tagged with a tag associated with the keywords.

Claims

1. An apparatus for assigning a tag to a content item, said apparatus comprising:

one or more processors; and

one or more memories operatively coupled to at least one of the one or more processors and having instructions stored thereon that, when executed by at least one of the one or more processors, cause at least one of the one or more processors to;

receive an activity log for a content item, the content item being stored within a searchable digital content item environment, said activity log including data indicating one or more search queries that resulted in the content item being located by a search engine and accessed by a user;

determine at least one keyword associated with at least one of the one or more search queries that resulted in the content item being located by a search engine and accessed by a user; and

assign a tag to the content item, wherein the tag is associated with the at least one keyword.

2. The apparatus of claim 1, wherein the searchable digital content environment is implemented over a network.

3. The apparatus of claim 1, wherein the processor is further configured to determine a relative score for content items in a set with respect to specified keywords, and wherein said step of assigning a tag comprises tagging the content items having a predetermined score range.

4. The apparatus of claim 3, wherein said score is a percentile rank.

5. The apparatus of claim 1, wherein the content item is a document.

6. The apparatus of claim 1, wherein the content item is a web page that describes video content.

7. The apparatus of claim 1, wherein the content item is video content.

8. At least one non-transitory computer-readable medium storing computer-readable instructions that, when executed by at least one of one or more computing devices, cause at least one of the one or more computing devices to:

receive an activity log for a content item, the content item being stored within a searchable digital content item environment, said activity log including data indicating one or more search queries that resulted in the content item being located by a search engine and accessed by a user;

determine at least one keyword associated with at least one of the one or more search queries that resulted in the content item being located by a search engine and accessed by a user; and

assign a tag to the content item, wherein the tag is associated with the at least one keyword.

9. The at least one non-transitory computer-readable medium of claim 8, wherein the digital content environment is implemented over a network.

10. The at least one non-transitory computer-readable medium of claim 8, wherein said instructions for the determining step comprises determining a relative score for content items in a set with respect to specified keywords, and wherein said step of assigning a tag comprises tagging the content items having a predetermined score range.

11. The at least one non-transitory computer-readable medium of claim 10, wherein said score is a percentile rank.

12. The at least one non-transitory computer-readable medium of claim 8, wherein the content item is a document.

13. The at least one non-transitory computer-readable medium of claim 8, wherein the content item is a web page that describes video content.

14. The at least one non-transitory computer-readable medium of claim 8, wherein the content item is video content.

15. An apparatus for assigning a tag to a content item, said apparatus comprising:

one or more processors; and

one or more memories operatively coupled to at least one of the one or more processors and having instructions stored thereon that, when executed by at least one of the one or more processors, cause at least one of the one or more processors to;

receive a content item that has been accessed by a user;

determine at least one term associated with at least one of one or more search queries that resulted in the content item being located by a search engine and accessed by the user, the at least one term being useful in describing the content item;

assign a tag to the content item, wherein the tag is associated with the at least one term; and

place the tag in a categorization structure that includes at least one tag set.

16. The apparatus of claim 15, wherein the at least one term useful in describing the content item comprises metadata.

17. The apparatus of claim 15, wherein at least one of the one or more memories has further instructions stored thereon that, when executed by at least one of the one or more processors, cause at least one of the one or more processors to allow editing of the term or tag.

18. The apparatus of claim 15, wherein at least one of the one or more memories has further instructions stored thereon that, when executed by at least one of the one or more processors, cause at least one of the one or more processors to assign at least one of a tag type, tag identification and a topic to the assigned tag.

19. The apparatus of claim 15, wherein determining the at least one term includes considering at least one activity attribute, wherein the at least one activity attribute is one of time spent viewing the content item, links activated in the content item, and edits made to the content item.

20. The apparatus of claim 15, wherein the content item is a document.

21. At least one non-transitory computer-readable medium storing computer-readable instructions that, when executed by at least one of one or more computing devices, cause at least one of the one or more computing devices to:

receive a content item that has been accessed by a user;

determine at least one term associated with at least one of one or more search queries that resulted in the content item being located by a search engine and accessed by the user, the at least one term being useful in describing the content item;

assign a tag to the content item, wherein the tag is associated with the at least one term; and

place the tag in a categorization structure that includes at least one tag set.

22. The at least one non-transitory computer-readable medium of claim 21, wherein the at least one term useful in describing the content item comprises metadata.

23. The at least one non-transitory computer-readable medium of claim 21, further comprising instructions for allowing editing of the term or tag.

24. The at least one non-transitory computer-readable medium of claim 21, further comprising instructions for assigning at least one of a tag type, tag identification and a topic to the assigned tag.

25. The at least one non-transitory computer-readable medium of claim 21, wherein the instructions for determining at least one term includes instructions for considering at least one activity attribute, wherein the at least one activity attribute is one of time spent viewing the content item, links activated in the content item, and edits made to the content item.

26. The at least one non-transitory computer-readable medium of claim 21, wherein the content item is a document.