Controlling content distribution
First Claim
1. A computer-implemented method for controlling content distribution, the method comprising:
- identifying information associated with a user for use in selecting content from any of multiple content providers for a content distribution to the user;
maintaining the information including updating the information upon receipt of an edit of the information forwarded from a device associated with the user,wherein the maintaining comprises storing the edit, wherein the edit includes at least a first modification that comprises a preference of the user for a first interest category;
identifying a predetermined number of content portions as having been most recently presented to the user in the content distribution;
evaluating the maintained information including identifying the first modification and determining one or more of the identified content portions as being associated with the first modification; and
causing at least one content portion associated with the first interest category to again be presented on the device based on the first modification and on a first content provider of the multiple content providers retargeting the user in response to the user having accessed content associated with the first content provider from the predetermined number of content portions.
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Accused Products
Abstract
A computer-implemented method for controlling content distribution includes forwarding information associated with a user to a device operated by the user, the information being configured for use in selecting content from any of multiple content providers for a content distribution to the user. The method includes receiving, in response to the information, an edit of the information forwarded from the device. The edit identifies a first content provider and including a first modification of the content distribution regarding the first content provider. The method includes storing the edit in association with the information such that the first modification is taken into account in the content distribution. The method can be implemented using a computer program product tangibly embodied in a computer-readable storage medium.
63 Citations
20 Claims
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1. A computer-implemented method for controlling content distribution, the method comprising:
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identifying information associated with a user for use in selecting content from any of multiple content providers for a content distribution to the user; maintaining the information including updating the information upon receipt of an edit of the information forwarded from a device associated with the user, wherein the maintaining comprises storing the edit, wherein the edit includes at least a first modification that comprises a preference of the user for a first interest category; identifying a predetermined number of content portions as having been most recently presented to the user in the content distribution; evaluating the maintained information including identifying the first modification and determining one or more of the identified content portions as being associated with the first modification; and causing at least one content portion associated with the first interest category to again be presented on the device based on the first modification and on a first content provider of the multiple content providers retargeting the user in response to the user having accessed content associated with the first content provider from the predetermined number of content portions. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 18, 20)
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16. A computer program product embodied in a computer readable storage device and comprising instructions that when executed by one or more processors perform a method for controlling content distribution, the method comprising:
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identifying information associated with a user for use in selecting content from any of multiple content providers for a content distribution to the user; maintaining the information including updating the information upon receipt of an edit of the information forwarded from a device associated with the user, wherein the maintaining comprises storing the edit, wherein the edit includes at least a first modification that comprises a preference of the user for a first interest category; identifying a predetermined number of content portions as having been most recently presented to the user in the content distribution; evaluating the maintained information including identifying the first modification and determining one or more of the identified content portions as being associated with the first modification; and causing at least one content portion associated with the first interest category to again be presented on the device based on the first modification and on a first content provider of the multiple content providers retargeting the user in response to the user having accessed content associated with the first content provider from the predetermined number of content portions.
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17. A computer-implemented method for controlling content distribution, the method comprising:
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identifying information associated with a user for use in selecting content from any of multiple content providers for a content distribution to the user; maintaining the information including updating the information upon receipt of an edit of the information forwarded from a device associated with the user, wherein the maintaining comprises storing the edit, wherein the edit includes at least a first modification that comprises adding a first content provider to the multiple content providers; identifying a predetermined number of content portions as having been most recently presented to the user in the content distribution; evaluating the maintained information including identifying the first modification and determining one or more of the identified content portions as being associated with the first modification; and causing at least one content portion associated with the first interest category to again be presented on the device based on the first modification and on a first content provider of the multiple content providers retargeting the user in response to the user having accessed content associated with the first content provider from the predetermined number of content portions. - View Dependent Claims (19)
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Specification