Systems and method for dynamic content injection using aspect oriented media programming

• US 9,396,484 B2
• Filed: 09/16/2009
• Issued: 07/19/2016
• Est. Priority Date: 09/16/2009
• Status: Active Grant

• Current Assignee: International Business Machines Corporation
• Original Assignee: International Business Machines Corporation
• Inventors: Chowdhury, Soudip R., Jhoney, Albee, Kannan, Kalapriya
• Primary Examiner(s): Jami, Hares
• Application Number:
  US12/561,217
• Publication Number:
  US 20110066614A1
• Time in Patent Office: 2,498 Days
• Field of Search: 707/790, 707/791, 707/802, 707/803, 707/999.1, 707/999.101, 705/14, 705/14.4, 705/14.49, 725/32, 725/34, 725/35, 725/36
• US Class Current: 1/1
• CPC Class Codes: G06F 16/4393 Multimedia presentations, e.g. slide shows, multimedia albums
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G11B 27/036 Insert-editing

Abstract

A system for injecting business content dynamically based on the context of the user. A media content analysis tool may be used to analyze existing media to identify features and insert tags based on the content and/or time. A media content orchestrator may be used to author scriplets containing product advice for the media stream to insert and associate scriplets to tags in the media stream. The media player, equipped with a codec for the new media format, performs functions such as browsing product information, places orders, or the like.

Claims

1. A method of product advice injection into entertainment content the method comprising:

inserting a content based tag into the entertainment content at a point associated with a product featured in the entertainment content;

associating said tag with product advice logic containing product advice about the product, said tag being configured to point to the product advice logic;

inserting said product advice logic into the entertainment content at a point configured to make said product advice logic available upon reaching the tag in said entertainment content; and

storing said product advice logic and the entertainment content within machine readable storage media before distributing the entertainment content to a portable communication device;

distributing, from within a store, the entertainment content to the portable communication device located within the store, wherein said product is sold in the store;

wherein said product advice logic is configured to display product advice on a display screen of said portable communication device in response to said portable communication device reaching said tag at the point in the entertainment content associated with the product;

displaying a user-selectable access point comprising information about the product;

detecting a user input selecting said access point;

wherein said product advice logic is configured to display the product advice on the display screen of said portable communication device in response to said portable communication device reaching said tag at the point in the entertainment content associated with the product and detecting said user input selecting said access point; and

wherein the user-selectable access point is a hyperlink with a label displaying a name and price of the product.

2. The method of claim 1, wherein said product advice includes advice about a location that the product is being sold within the store;

and

wherein said tag comprises metadata associated with the entertainment content at said point.

3. The method of claim 2, wherein said distributing comprises:

broadcasting the entertainment content from broadcast means located within the store.

4. The method of claim 3, wherein said portable communication device is a smartphone and broadcast means transmits signals wirelessly from within said store to the smartphone also located in said store.

5. The method of claim 1, wherein the product advice logic is a product advice scriplet.

6. The method of claim 1, wherein the method further comprises:

producing said tag either through automatic content detection or explicit content tagging.

7. The method of claim 1, wherein the entertainment content is a video featuring a performer, and the product featured in the entertainment content is clothing worn by the performer in said video.

8. The method of claim 1, wherein the inserting of said product advice logic is performed by a content provider and further comprises:

interlacing said product advice logic with the entertainment content.

9. The method of claim 1, wherein the distributing of the entertainment content comprises broadcasting the entertainment content within the store.

10. A software product comprising a program of instructions stored on a non-transitory computer readable device for product advice injection into entertainment content wherein the program of instructions upon being executed on a computer causes the computer to perform activities comprising:

inserting a content based tag into the entertainment content at a point associated with a product featured in the entertainment content;

associating said tag with product advice logic containing product advice about the product, said tag being configured to point to the product advice logic;

inserting said product advice logic into the entertainment content at a point configured to make said product advice logic available upon reaching the tag in said entertainment content;

storing said product advice logic and the entertainment content within machine readable storage media before distributing the entertainment content to a portable communication device;

distributing, from within a store, the entertainment content to the portable communication device located within the store, wherein said product is sold in the store; and

wherein said product advice logic is configured to display product advice on a display screen of said portable communication device in response to said portable communication device reaching said tag at the point in the entertainment content associated with the product;

displaying a user-selectable access point comprising information about the product;

detecting a user input selecting said access point;

wherein said product advice logic is configured to display the product advice on the display screen of said portable communication device in response to said portable communication device reaching said tag at the point in the entertainment content associated with the product and detecting said user input selecting said access point; and

wherein the user-selectable access point is a hyperlink with a label displaying a name and price of the product.

11. The software product of claim 10, wherein said product advice includes advice about a location that the product is being sold within the store;

and

wherein said tag comprises metadata associated with the entertainment content at said point.

12. The software product of claim 11, wherein said distributing comprises:

broadcasting the entertainment content from broadcast means located within the store.

13. The software product of claim 12, wherein said portable communication device is a smartphone and broadcast means transmits signals wirelessly from within said store to the smartphone also located in said store.

14. The software product of claim 10, wherein the product advice logic is a product advice scriplet.

15. The software product of claim 10, further comprising:

producing said tag either through automatic content detection or explicit content tagging.

16. The software product of claim 10, wherein the entertainment content is a video featuring a performer, and the product featured in the entertainment content is clothing worn by the performer in said video.

17. The software product of claim 10, wherein the inserting of said product advice logic is performed by a content provider, and said activities further comprise:

interlacing said product advice logic with the entertainment content.

18. The software product of claim 10, wherein the distributing of the entertainment content comprises broadcasting the entertainment content within the store.

19. A system for product advice injection into entertainment content, the system comprising:

memory configured to store the entertainment content which includes a content based tag at a point associated with a product featured in the entertainment content;

a processor configured to insert product advice logic into the entertainment content at a point configured to make said product advice logic available upon reaching the tag in said entertainment content, said tag being configured to point to product advice logic;

a first display screen associated with said processor and being configured to display product advice for the product, said product advice being associated with the product advice logic; and

a broadcast device configured to distribute, from within a store, the entertainment content to a portable communication device located within the store;

wherein said product advice logic is configured to display the product advice on a second display screen of said portable communication device in response to said portable communication device reaching said tag at the point in the entertainment content associated with the product; and

wherein said memory is a machine readable storage media, and said product advice logic and the entertainment content is stored within the machine readable storage media before distributing the entertainment content to said portable communication device;

wherein the first display screen is further configured to displaying a user-selectable access point comprising information about the product;

means for detecting a user input selecting said access point;

wherein said product advice logic is configured to display the product advice on the display screen of said portable communication device in response to said portable communication device reaching said tag at the point in the entertainment content associated with the product and detecting said user input selecting said access point; and

wherein the user-selectable access point is a hyperlink with a label displaying a name and price of the product.

20. The system of claim 19, wherein said product advice includes advice about a location that the product is being sold within the store;

and

wherein said tag comprises metadata associated with the entertainment content at said point.

21. The system of claim 19, wherein said portable communication device is a smartphone and the broadcast device transmits signals wirelessly from within said store to the smartphone also located in said store.

22. The system of claim 19, wherein the inserting of said product advice logic is performed by a content provider, said processor further being configured to:

interlace said product advice logic with the entertainment content.

23. The system of claim 19, wherein said memory is a machine readable storage media.