Systems and methods for presenting content

• US 9,396,485 B2
• Filed: 12/10/2010
• Issued: 07/19/2016
• Est. Priority Date: 12/24/2009
• Status: Active Grant

• Current Assignee: Outbrain Incorporated
• Original Assignee: Outbrain Incorporated
• Inventors: Freishtat, Gregg S., Kaib, Paul Edward
• Primary Examiner(s): Lazaro, David
• Assistant Examiner(s): Yu, Xiang
• Application Number:
  US12/965,440
• Publication Number:
  US 20110161479A1
• Time in Patent Office: 2,048 Days
• Field of Search: 709/223
• US Class Current: 1/1
• CPC Class Codes: G06F 16/00 Information retrieval; Database structures therefor; File system structures therefor
• CPC Class Codes: G06F 16/2343 Locking methods, e.g. distributed locking or locking implementation details
• CPC Class Codes: G06F 21/44 Program or device authentication
• CPC Class Codes: G06F 3/0482 Interaction with lists of selectable items, e.g. menus
• CPC Class Codes: G06F 3/04842 Selection of displayed objects or displayed text elements G06F3/0482 takes precedence
• CPC Class Codes: G06F 40/186 Templates
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/566 Grouping or aggregating service requests, e.g. for unified processing

Abstract

Systems and methods for providing content. In one embodiment, a method for providing user access to online content can be provided. The method can include aggregating content from one or more third party webpages; storing at least a portion of the content in at least one data storage device; and when the user requests, via a browser program, a selection of content from the one or more third party webpages, providing the user with access to the stored portion of content.

Claims

1. A method comprising:

aggregating a plurality of third party content from one or more third party webpages in accordance with authorization received from the one or more third party webpages without employing user-supplied information;

normalizing the plurality of third party content to generate normalized aggregated content;

storing at least a portion of the normalized aggregated content in at least one data storage device;

storing, for each of a plurality of potential independent websites, one or more display attributes;

identifying a first independent website of the plurality of potential independent websites, wherein the first independent website comprises a destination user interface to display first content;

receiving a selection of one of the plurality of third party content of the normalized aggregated content stored in the at least one data storage device as second content;

receiving a selection of a particular recommendation slot of the destination user interface;

receiving a configuration command identifying a user-selected duration of time to lock the particular recommendation slot;

modifying, by a processor, the second content to correspond to one or more display attributes of the first independent website; and

providing, via the destination user interface of the first independent website, the second content in the particular recommendation slot in accordance with the configuration command locking the second content in to the particular recommendation slot for the user-selected duration of time.

2. The method of claim 1, further comprising:

facilitating searching of the normalized aggregated content; and

receiving input of the selection.

3. The method of claim 1, wherein providing the first content and the second content comprises:

providing the first content and the second content via a browser program.

4. The method of claim 1, wherein providing the first content and the second content comprises:

generating a template associated with the first independent website; and

outputting the first content and the second content in the template.

5. A system comprising:

a memory; and

a processor operatively coupled to the memory, the processor to;

aggregate a plurality of third party content from one or more third party webpages in accordance with authorization received from the one or more third party webpages without employing user-supplied information,

normalize the plurality of third party content to generate normalized aggregated content,

store at least a portion of the normalized aggregated content in at least one data storage device;

store, for each of a plurality of potential independent websites, one or more display attributes,

identify a first independent website of the plurality of potential independent websites, wherein the first independent website comprises a destination user interface displaying first content,

receive a selection of one of the plurality of third party content of the normalized aggregated content stored in the at least one data storage device as second content,

receive a selection of a particular recommendation slot of the destination user interface;

receive a configuration command identifying a user-selected duration of time to lock the particular recommendation slot;

modify, by the processor, the second content to correspond to one or more display attributes of the first independent website, and

provide, via the destination user interface of the first independent website, the second content in the particular recommendation slot in accordance with the configuration command locking the second content in to the particular recommendation slot for the user-selected duration of time.

6. The system of claim 5, the processor to:

facilitate searching of the normalized aggregated content; and

receiving input of the selection.

7. The system of claim 5, the processor to provide the first content and the second content in the first independent website by:

providing the first content and the second content via a browser program.

8. The system of claim 5, the processor to provide the first content and the second content in the first independent website by:

generating a template associated with the first independent website; and

outputting the first content and the second content in the template.

9. A non-transitory computer readable storage medium including instructions that, when executed by a processing device, cause the processing device to:

aggregate a plurality of third party content from one or more third party webpages in accordance with authorization received from the one or more third party webpages without employing user-supplied information;

normalize the plurality of third party content to generate normalized aggregated content;

store at least a portion of the normalized aggregated content in at least one data storage device;

store, for each of a plurality of potential independent websites, one or more display attributes;

identify a first independent website of the plurality of potential independent websites, wherein the first independent website comprises a destination user interface displaying first content;

receive a selection of one of the plurality of third party content of the normalized aggregated content stored in the at least one data storage device as second content;

receive a selection of a particular recommendation slot of the destination user interface;

receive a configuration command identifying a user-selected duration of time to lock the particular recommendation slot;

modify, by the processor, the second content to correspond to one or more display attributes of the first independent website, and

provide, via the destination user interface of the first independent website, the second content in the particular recommendation slot in accordance with the configuration command locking the second content in to the particular recommendation slot for the user-selected duration of time.

10. The non-transitory computer readable storage medium of claim 9, the processor to:

facilitate searching of the normalized aggregated content; and

receive input of the selection.

11. The non-transitory computer readable storage medium of claim 9, the processor to:

provide the first content and the second content via a browser program.

12. The non-transitory computer readable storage medium of claim 9, the processor to:

generate a template associated with the first independent website; and

output the first content and the second content in the template.