Brand response
First Claim
Patent Images
1. A system, comprising:
- at least one processor;
a memory having instructions executable by the at least one processor to cause the system to carry out operations comprising;
receiving user-generated content from one or more web sites, wherein the user-generated content includes one or more reviews of at least one product or service;
storing the user-generated content including the one or more reviews in an encoding format suitable for incorporation within a web page;
based on information indicating that a specified criterion relating to a first one of the one or more reviews is met, generating an alert in a digital format encoding the specified criterion;
using an electronic messaging protocol to provide the alert to a provider of the at least one product or service;
subsequent to using the electronic messaging protocol to provide the alert, receiving, from a representative of the provider of the at least one product or service, a response to the first review;
subsequent to receiving the response, storing the response in the encoding format;
subsequent to receiving the response, generating an invitation, for a reviewer that corresponds to the first review, in the digital format encoding invitation information inviting the reviewer to reply to the response;
upon generating, providing the invitation to the reviewer; and
based on storing the response in the encoding format, instructing a host computer device for a first one of the one or more web sites to incorporate, into source code of a web page of the first web site, the response and an indicator indicating that the response is an official response authorized by the provider, and further instructing the host computer device to display the web page including the response from the representative and the indicator.
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Accused Products
Abstract
Embodiments described herein provide systems and methods for brand response. One embodiment of a system for providing brand a review system configured to receive customer reviews from a plurality of web sites and provide for display on the web sites responses to the customer reviews inline with the customer reviews. The system can further include a brand response system configured to allow a user associated with a manufacturer to submit a response to a customer review of a product and provide the response to the review system.
117 Citations
20 Claims
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1. A system, comprising:
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at least one processor; a memory having instructions executable by the at least one processor to cause the system to carry out operations comprising; receiving user-generated content from one or more web sites, wherein the user-generated content includes one or more reviews of at least one product or service; storing the user-generated content including the one or more reviews in an encoding format suitable for incorporation within a web page; based on information indicating that a specified criterion relating to a first one of the one or more reviews is met, generating an alert in a digital format encoding the specified criterion; using an electronic messaging protocol to provide the alert to a provider of the at least one product or service; subsequent to using the electronic messaging protocol to provide the alert, receiving, from a representative of the provider of the at least one product or service, a response to the first review; subsequent to receiving the response, storing the response in the encoding format; subsequent to receiving the response, generating an invitation, for a reviewer that corresponds to the first review, in the digital format encoding invitation information inviting the reviewer to reply to the response; upon generating, providing the invitation to the reviewer; and based on storing the response in the encoding format, instructing a host computer device for a first one of the one or more web sites to incorporate, into source code of a web page of the first web site, the response and an indicator indicating that the response is an official response authorized by the provider, and further instructing the host computer device to display the web page including the response from the representative and the indicator. - View Dependent Claims (2, 3, 4)
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5. A method, comprising:
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receiving, by a computer system, user-generated content from one or more web sites, wherein the user-generated content includes one or more reviews of at least one product or service, wherein each of the one or more reviews include a user-provided rating that is one of a plurality of pre-determined rating options; based on receiving the user-generated content, the computer system storing the user-generated content including the one or more reviews in an encoding format suitable for incorporation within a web page; determining, by the computer system, that a specified criterion relating to a first one of the one or more reviews is met; in response to the determining, the computer system causing a provider of the at least one product or service to be notified with regard to the specified criterion being met; subsequent to notifying the provider, the computer system receiving a response to the first one of the one or more reviews from a representative of the provider; subsequent to receiving the response, storing, by the computer system, the response in the encoding format; subsequent to receiving the response, generating, by the computer system, an invitation in a digital format encoding invitation information inviting a reviewer that corresponds to the first review to reply to the response; upon generating, providing, by the computer system the invitation to the reviewer; and based on storing the response in the encoding format, the computer system instructing a host computer device for a first one of the one or more web sites to incorporate into source code of a web page of the first web site both the response and an indicator indicating that the response is an official response authorized by the provider and further instructing the host computer device to display the web page including the response from the representative and the indicator. - View Dependent Claims (6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. An article of manufacture comprising at least one non-transitory computer readable medium storing instructions executable by a computer system to cause a computer system to perform operations comprising:
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receiving user-generated content from one or more web sites, wherein the user-generated content includes one or more reviews of at least one product or service; storing the user-generated content including the one or more reviews in an encoding format suitable for incorporation within a web page; in response to determining that a specified criterion relating to one of the one or more reviews of the at least one product or service is met, causing a provider of the at least one product or service to be notified with regard to the specified criterion being met; subsequent to causing the provider to be notified, receiving a response from a representative of the provider; associating the response received with a particular one of the one or more reviews included in the user-generated content; based on the associating, generating an invitation, for a reviewer that corresponds to the particular review, in a digital format encoding invitation information indicating that the reviewer is invited to reply to the response; upon generating, providing the invitation to the reviewer; and instructing a host computer device for a first one of the one or more web sites to incorporate into source code of a web page of the first web site the response and an indicator indicating that the response is an official response authorized by the provider and further instructing the host computer device to display the web page to display the response and the indicator. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification