Interference based augmented reality hosting platforms

• US 9,396,589 B2
• Filed: 07/11/2014
• Issued: 07/19/2016
• Est. Priority Date: 04/08/2011
• Status: Active Grant

• Current Assignee: Nant Holdings IP, LLC (NantWorks, LLC)
• Original Assignee: Nant Holdings IP, LLC (NantWorks, LLC)
• Inventors: Soon-Shiong, Patrick
• Primary Examiner(s): Sajous, Wesner
• Application Number:
  US14/329,882
• Publication Number:
  US 20140320533A1
• Time in Patent Office: 739 Days
• US Class Current: 1/1
• CPC Class Codes: A63F 13/21 characterised by their sensors, purposes or types
• CPC Class Codes: A63F 13/212 using sensors worn by the player, e.g. for measuring heart beat or leg activity
• CPC Class Codes: A63F 13/32 using local area network [LAN] connections
• CPC Class Codes: A63F 13/335 using Internet
• CPC Class Codes: A63F 13/65 automatically by game devices or servers from real world data, e.g. measurement in live racing competition
• CPC Class Codes: G06F 16/00 Information retrieval; Database structures therefor; File system structures therefor
• CPC Class Codes: G06F 16/9537 Spatial or temporal dependent retrieval, e.g. spatiotemporal queries
• CPC Class Codes: G06T 19/006 Mixed reality object pose determination, tracking or camera calibration for mixed reality G06T7/00
• CPC Class Codes: G06T 2219/016 Exploded view
• CPC Class Codes: G09G 5/00 Control arrangements or circuits for visual indicators common to cathode-ray tube indicators and other visual indicators image data processing or generation, in general G06T
• CPC Class Codes: H05K 999/99 dummy group

Abstract

Interference-based augmented reality hosting platforms are presented. Hosting platforms can include networking nodes capable of analyzing a digital representation of scene to derive interference among elements of the scene. The hosting platform utilizes the interference to adjust the presence of augmented reality objects within an augmented reality experience. Elements of a scene can constructively interfere, enhancing presence of augmented reality objects; or destructively interfere, suppressing presence of augmented reality objects.

Claims

1. An augmented reality (AR) server comprising:

an object recognition engine configured to;

obtain a digital representation of a real-world environment from a plurality of AR devices;

recognize a product in the real-world environment at a target object from the digital representation;

determine at least one context that pertains to the target object, the at least one context comprising product interference attributes and an interference function;

generate an interference for at least one AR promotion associated with the product according to the interference function based on element attributes of elements associated with the real-world environment including the product interference attributes, the interference comprising AR presence satisfaction level for the AR promotion indicating a degree of presence; and

configure at least one of the AR devices to enhance or suppress an AR presence of the AR promotion on the at least one of the AR devices according to the AR presence satisfaction level for the AR promotion.

2. The server of claim 1, wherein the AR promotion comprises at least one of the following:

a coupon, a prize, an incentive, a sale, and a discount.

3. The server of claim 1, wherein the real-world environment comprises a commercial environment.

4. The server of claim 1, wherein the plurality of AR devices include at least one of the following:

a cell phone, a vehicle, a tablet computer, a gaming console, a kiosk, an appliance, a set top box, and a surveillance camera.

5. The server of claim 1, wherein the product interference attributes adhere to a normalized namespace.

6. The server of claim 1, wherein the product interference attributes adhere to a standardized namespace.

7. The server of claim 1, wherein the context comprises a context attribute vector that comprises the product interference attributes.

8. The server of claim 7, wherein the interference function is a function of the context attribute vector.

9. The server of claim 1, wherein the elements associated with the real-world environment include at least one of the following:

real-world elements, virtual elements, and AR objects.

10. The server of claim 1, further comprising an AR device interface coupled with the recognition engine, wherein recognition engine is further configured to obtain the digital representation via the AR device interface.

11. The server of claim 10, wherein the AR device interface is configured to operate as a web services.

12. The server of claim 10, wherein the AR device interface is configured to operate as an AR related API.

13. The server of claim 1, wherein the AR presence satisfaction level depends on a number of participating devices of the plurality of AR devices.

14. The server of claim 13, wherein the number of participating devices represent a number of players of game.

15. The server of claim 13, wherein the number of participating devices represent a team.

16. The server of claim 13, wherein the number of participating devices represent related individuals.

17. The server of claim 13, wherein the number of participating devices represent individuals present in a store.

18. The server of claim 1, wherein the AR presence satisfaction level is configured to change based on changes in the environment.

19. The server of claim 18, wherein the changes in the environment include changes in participating devices in the environment.

20. The server of claim 18, wherein the AR presence of the AR promotion is enhanced or suppressed according to the changes in the environment.