Dynamically variable advertising incentive rewards in online games
First Claim
Patent Images
1. A method comprising:
- identifying sponsored content for in-game presentation on a client device associated with a player of a computer-implemented game;
identifying an attribute of the player;
in an automated operation based at least in part on the attribute and performed using one or more processors configured to perform the automated operation, determining one or more custom reward properties of an in-game reward associated with the sponsored content, the one or more custom reward properties including a customized quantum of an in-game benefit available to the player for interaction with the sponsored content, the determining including the operations of;
calculating an interaction probability for the player based at least in part on the attribute of the player, anddetermining the customized quantum by, based on the calculated interaction probability, adjusting a base value corresponding to the reward, such that lower values for the calculated interaction probability result in higher values for the customized quantum; and
in an automated operation performed using one or more computer processor devices configured therefor, offering to the player the in-game reward as incentive for interaction with the sponsored content by causing display of the in-game reward in a game interface on the client device, the offered in-game reward having the one or more custom reward properties.
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Abstract
A system and method for managing a computer-implemented online game provides dynamically variable rewards to incentivize player interaction with sponsored content presented within the game. The particular reward offered to incentivize player interaction with particular sponsored content (e.g., a particular advertisement) can be dynamically variable based on the attributes of the player, thus providing user-specific custom rewards for interaction with sponsored content. Properties of incentive rewards that may be dynamically variable can include a custom type of in-game asset or resource, and/or a custom amount of a particular in-game asset or resource.
18 Citations
15 Claims
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1. A method comprising:
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identifying sponsored content for in-game presentation on a client device associated with a player of a computer-implemented game; identifying an attribute of the player; in an automated operation based at least in part on the attribute and performed using one or more processors configured to perform the automated operation, determining one or more custom reward properties of an in-game reward associated with the sponsored content, the one or more custom reward properties including a customized quantum of an in-game benefit available to the player for interaction with the sponsored content, the determining including the operations of; calculating an interaction probability for the player based at least in part on the attribute of the player, and determining the customized quantum by, based on the calculated interaction probability, adjusting a base value corresponding to the reward, such that lower values for the calculated interaction probability result in higher values for the customized quantum; and in an automated operation performed using one or more computer processor devices configured therefor, offering to the player the in-game reward as incentive for interaction with the sponsored content by causing display of the in-game reward in a game interface on the client device, the offered in-game reward having the one or more custom reward properties. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A system comprising:
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a sponsored content module configured to identify sponsored content for in-game presentation on a client device associated with a player of a computer-implemented game; a player attribute module configured to identify an attribute of the player; and a reward module configured to; determine one or more custom reward properties of an in-game reward associated with the sponsored content, the one or more custom reward properties including a customized quantum of an in-game benefit available to the player for interaction with the sponsored content, the determining including the operations of; calculating an interaction probability for the player based at least in part on the attribute of the player, and determining the customized quantum by, based on the calculated interaction probability, adjusting a base value corresponding to the reward, such that lower values for the calculated interaction probability result in higher values for the customized quantum; and offer to the player the in-game reward as incentive for interaction with the sponsored content by causing display of the in-game reward in a game interface on the client device, the offered in-game reward having the one or more custom reward properties. - View Dependent Claims (12, 13, 14)
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15. A non-transitory computer readable storage medium including instructions for causing a machine, when the instructions are executed by the machine, to perform operations comprising:
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identifying sponsored content for in-game presentation on a client device associated with a player of a computer-implemented game; identifying an attribute of the player; in an automated operation based at least in part on the attribute and performed using one or more processors, determining one or more custom reward properties of an in-game reward associated with the sponsored content, the one or more custom reward properties including a customized quantum of an in-game benefit available to the player for interaction with the sponsored content, the determining including the operations of; calculating an interaction probability for the player based at least in part on the attribute of the player, and determining the customized quantum by, based on the calculated interaction probability, adjusting a base value corresponding to the reward, such that lower values for the calculated interaction probability result in higher values for the customized quantum; and offering to the player the in-game reward as incentive for interaction with the sponsored content by causing display of the in-game reward in a game interface on the client device, the offered in-game reward having the one or more custom reward properties.
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Specification