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Method for providing a third party service associated with a network-accessible site using a single scripting approach

  • US 9,398,105 B2
  • Filed: 04/17/2014
  • Issued: 07/19/2016
  • Est. Priority Date: 08/16/2013
  • Status: Active Grant
First Claim
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1. A method for providing a third party service associated with a network-accessible site, the method comprising:

  • providing a client-side application in communication with a third party server that is in communication with a third party database;

    installing a client-side script on the client-side application, the client-side script gathering information associated with a network-accessible site in response to access of the network accessible site via the client-side application, the gathered information associated with the network-accessible site comprising;

    structured content published on the network-accessible site in accordance with a semantic mark-up format and wherein the content published on the network-accessible site comprises structured data in accordance with the semantic mark-up format; and

    user behavior data associated with access of the network-accessible site via the client-side application;

    the client-side script gathering the information associated with the network-accessible site in response to access of the network-accessible site via the client-side application;

    the client-side script transferring the gathered information, containing the structured content and the user behavior data, to the third-party server;

    the third party server receiving the gathered information and providing the third-party service to the client-side application based on the gathered information received from the client-side script;

    the third-party server storing the gathered information in the third party database;

    the third party server creating a replica of the structured content in the third party database based on the gathered information; and

    the third party server dynamically updating the replica of the structured content based on updated information gathered by the client-side script.

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