Method for providing a third party service associated with a network-accessible site using a single scripting approach

• US 9,398,105 B2
• Filed: 04/17/2014
• Issued: 07/19/2016
• Est. Priority Date: 08/16/2013
• Status: Active Grant

• Current Assignee: Nosto Solutions Ltd.
• Original Assignee: Nosto Solutions Ltd.
• Inventors: Valvanne, Juha Niilo Sakari, Pyhnen, Antti Aleksanteri, Luostarinen, Jani Markus
• Primary Examiner(s): Taylor, Nicholas
• Assistant Examiner(s): Roy, Sanjoy
• Application Number:
  US14/255,733
• Publication Number:
  US 20150052189A1
• Time in Patent Office: 824 Days
• US Class Current: 1/1
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/53 using third party service providers
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34

Abstract

The invention provides a method for providing a third party service associated with a network-accessible site. The method includes providing a client-side script which is configured to be installed on a client-side application. The client-side script gathers information associated with the network-accessible site in response to access of the network-accessible site via the client-side application. The information associated with the network-accessible site includes content published on the network-accessible site and user behavior data associated with access of the network-accessible site. Based on the information gathered using the client-side script, the third party service provider can provide users with one or more services.

Claims

1. A method for providing a third party service associated with a network-accessible site, the method comprising:

providing a client-side application in communication with a third party server that is in communication with a third party database;

installing a client-side script on the client-side application, the client-side script gathering information associated with a network-accessible site in response to access of the network accessible site via the client-side application, the gathered information associated with the network-accessible site comprising;

structured content published on the network-accessible site in accordance with a semantic mark-up format and wherein the content published on the network-accessible site comprises structured data in accordance with the semantic mark-up format; and

user behavior data associated with access of the network-accessible site via the client-side application;

the client-side script gathering the information associated with the network-accessible site in response to access of the network-accessible site via the client-side application;

the client-side script transferring the gathered information, containing the structured content and the user behavior data, to the third-party server;

the third party server receiving the gathered information and providing the third-party service to the client-side application based on the gathered information received from the client-side script;

the third-party server storing the gathered information in the third party database;

the third party server creating a replica of the structured content in the third party database based on the gathered information; and

the third party server dynamically updating the replica of the structured content based on updated information gathered by the client-side script.

2. The method of claim 1 further comprising verifying accuracy of the information gathered via the client-side script, wherein the verification is performed based on at least one of:

accessing the network-accessible site from a server application;

comparing information gathered from a plurality of client-side applications; and

user behavior data gathered via the client-side script.

3. The method of claim 1, wherein the third party service comprises providing content based on the gathered information that is gathered via the client-side script, wherein the content is at least one of a recommendation and an advertisement.

4. The method of claim 1, wherein the client-side script is one of a JavaScript, a Visual Basic script (VBScript), Ecmascript, Dart, Flash, Silverlight, Native Client modules and Java.

5. The method of claim 1, wherein the client-side application is a browser.

6. The method of claim 1, wherein the client-side application is a mobile phone application.

7. A system for providing a third party service, the system comprising:

a network-accessible site having a page, the page comprising visible information containing a structured content being visible on the network-accessible site and invisible information being invisible on the network-accessible site, the invisible information comprising user-behavior data and a semantic mark-up of the structured content;

a client-side script installed on a client-side application;

the client-side script being in communication with the network-accessible site to gather information associated with the network-accessible site in response to access of the network-accessible site via the client-side application;

the gathered information gathered by the client-side script comprising;

the structured content published on the network-accessible site; and

the user behavior data associated with access of the network-accessible site;

the third party server in communication with the client-side script receive the gathered information associated with the network-accessible site from the client-side script, the third party server in communication with the network-accessible site to provide third party service based on the gathered information received from the client-side script;

the third party server being in communication with a third party database, the third party database comprising the user behavior data and a replica of the structured content published on the network-accessible site; and

the third party server dynamically updating the replica of the structured content based on updated information gathered by the client-side script.

8. The system of claim 7, wherein the server further comprises an anti-fraud module to verify information received from the client-side script.

9. A method for using client-side activity to update a replica of an e-store website, the method comprising:

providing a client-side application in communication with a third party server that is in communication with a third party database;

installing a client-side script on the client-side application,

the client-side script gathering information associated with an e-store website, that displays product information, in response to access of the e-store website via the client-side application,

the gathered information associated with the network-accessible site comprising;

product information published on the e-store website in accordance with a semantic tag for each product displayed on the e-store website, the product information comprising structured data in accordance with the semantic tag; and

user behavior data associated with access of the e-store website via the client-side application;

the client-side script transferring the gathered information, containing the product information and the user behavior data, to the third-party server;

the third party server receiving the gathered information;

the third-party server storing the gathered information in the third party database;

the third party server creating a replica of the product information published on the e-store website in the third party database based on the gathered information received from the client-side script; and

the third party server dynamically updating the replica based on updated information gathered by the client-side script.