×

Swappable content items

  • US 9,405,425 B1
  • Filed: 01/30/2013
  • Issued: 08/02/2016
  • Est. Priority Date: 01/30/2013
  • Status: Active Grant
First Claim
Patent Images

1. A method comprising:

  • receiving a request for third party content to be presented along with content of a web page;

    identifying an advertisement responsive to the request, the advertisement including a link to a landing page and an indicator for designating the advertisement as a swappable advertisement, wherein a swappable advertisement enables navigation away from the web page to the landing page associated with the advertisement by causing a browser on a client device to;

    present, for display, the content of the landing page within a container of the web page responsive to detecting an interaction with the advertisement, the content of the web page and the advertisement initially displayed in a frame of the web page at a first size;

    minimize the frame in which content of the web page is presented;

    present a reduced size presentation of the web page including the advertisement and displayed within the frame at a second size along with the content of the landing page displayed within the container; and

    responsive to receiving an action on an actionable item corresponding to the reduced size presentation of the web page, re-present the frame including the content of the web page at the first size; and

    providing the advertisement including the indicator responsive to the request.

View all claims
  • 2 Assignments
Timeline View
Assignment View
    ×
    ×