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System and method for automatically presenting a media file on a mobile device based on relevance to a user

  • US 9,405,752 B2
  • Filed: 02/13/2009
  • Issued: 08/02/2016
  • Est. Priority Date: 02/13/2009
  • Status: Active Grant
First Claim
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1. A computer-implemented method of identifying a media file that is relevant to a user of a first mobile device and presenting the media file to the user of the first mobile device and a user of a second mobile device, the method comprising:

  • automatically formulating a search query to identify a plurality of media files that are relevant to a user of a first mobile device,wherein the search query includes a temporal limitation to seek only media files having an associated month and day that are equal to the present month and day, but have a different year than the present year, andwherein the search query is formulated without receiving user search criteria;

    applying the search query to stored media files to identify a plurality of media files that satisfy the search query,wherein each of the plurality of media files have associated metadata that characterizes the media file;

    determining for each of the identified plurality of media files a relevancy score that reflects a relevance of the associated media file to the user of the first mobile device,wherein the relevancy score is based on two or more criteria and determined by;

    calculating, for each of the two or more criteria, an individual criteria score that is higher for identified media files having greater relevance to the user of the first mobile device and lower for identified media files having less relevance to the user of the first mobile device; and

    summing the two or more individual criteria scores to determine the relevancy score;

    selecting only a single one of the identified plurality of media files to present to the user of the first mobile device and the user of the second mobile device,wherein the single selected media file has the highest determined relevancy score;

    automatically presenting the single selected media file to the user of the mobile device; and

    sending a message to the second mobile device to cause the selected media file to be presented to the user of the second mobile device.

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