Content delivery system, device and method

• US 9,408,032 B1
• Filed: 06/03/2011
• Issued: 08/02/2016
• Est. Priority Date: 11/30/2006
• Status: Active Grant

• Current Assignee: NEXRF Corp.
• Original Assignee: NEXRF Corp.
• Inventors: Kerr, Michael A., Stewart, David
• Primary Examiner(s): D'Agostino, Paul A
• Assistant Examiner(s): Gray, Brandon
• Application Number:
  US13/153,238
• Time in Patent Office: 1,887 Days
• Field of Search: 463/20, 463/30, 463/40, 463/42
• US Class Current: 1/1
• CPC Class Codes: G01S 2205/01 specially adapted for specific applications
• CPC Class Codes: G01S 2205/02 Indoor
• CPC Class Codes: G01S 5/0295 Proximity-based methods, e.g. position inferred from reception of particular signals
• CPC Class Codes: H04B 17/27 for locating or positioning the transmitter
• CPC Class Codes: H04B 17/318 Received signal strength
• CPC Class Codes: H04W 4/021 Services related to particular areas, e.g. point of interest [POI] services, venue services or geofences
• CPC Class Codes: H04W 4/023 using mutual or relative location information between multiple location based services [LBS] targets or of distance thresholds
• CPC Class Codes: H04W 64/00 Locating users or terminals or network equipment for network management purposes, e.g. mobility management

Abstract

A content delivery system, device and method is described. The content delivery system includes a database and a content presentation module. The database includes a user profile, user attributes, content items, and indoor geofences. The content presentation module presents a first list of targeted content items associated with a first user profile on a first wireless device. The first list of targeted content items corresponds to a first user attribute and a particular indoor geofence. The content presentation module also presents a second list of targeted content items associated with a second user profile on a second wireless device. The first list of targeted content items presented on the first wireless device is different from the second list of targeted content items presented on the second wireless device at the particular indoor geofence, when the first user attribute is different from the second user attribute.

Claims

1. A content delivery system comprising:

a database that includes at least one user profile, in which each user profile comprises a plurality of user attributes;

the database including a plurality of content items, in which each content item is associated with at least user attribute;

the database including at least one indoor geofence associated with each content item;

a content presentation module presenting a first list of targeted content items associated with a first user profile on a first wireless device, wherein the first list of targeted content items corresponds to a first user attribute and a particular indoor geofence;

the content presentation module presenting a second list of targeted content items associated with a second user profile on a second wireless device, wherein the second list of targeted content items corresponds to a second user attribute and the particular indoor geofence; and

wherein the first list of targeted content items presented on the first wireless device is different from the second list of targeted content items presented on the second wireless device at the particular indoor geofence, when the first user attribute is different from the second user attribute.

2. The content delivery system of claim 1, wherein the database includes a relevance value for each content item that ranks the content items based on user feedback to the first list of targeted content items.

3. The content delivery system of claim 2, wherein the relevance value for a content item that receives positive feedback improves the ranking of the content item in the first list of targeted content items.

4. The content delivery system of claim 1, wherein the database includes a time range that is associated with a content item, which presents the content item within the corresponding time range.

5. The content delivery system of claim 1 further comprising a parent content item displayed on at least one list of targeted content items, in which the parent content item is associated with a child content item so that a selection of the parent content item presents the associated child content item.

6. The content delivery system of claim 1, wherein the first list of targeted content items includes a plurality of food and beverage ordering content items.

7. The content delivery system of claim 1, wherein the first list of targeted content items includes a plurality of loyalty program content items.

8. The content delivery system of claim 1 further comprising a search term received on a wireless device that finds relevant content items corresponding to the search term, which are presented on the wireless device.

9. A computer implemented method comprising:

identifying at least one user profile in a database, in which each user profile comprises a plurality of user attributes;

identifying a plurality of content items in the database, in which each content item is associated with at least one user attribute;

identifying at least one indoor geofence associated with each content item in the database;

generating a first list of targeted content items associated with a first user profile associated with a content presentation module, wherein at least one of the first list of targeted content items is associated with a first user attribute and a particular indoor geofence;

generating a second list of targeted content items associated with a second user profile associated with the content presentation module, wherein at least one of the second list of targeted content items is associated with a second user attribute and the particular indoor geofence; and

presenting the first list of targeted content items on a wireless device that is different from the second list of targeted content items presented on a second wireless device at the particular indoor geofence, when the first user attribute is different from the second user attribute.

10. The computer implemented method of claim 9, wherein the database includes a relevance value for each content item that ranks the content items based on user feedback to the list of targeted content items.

11. The computer implemented method of claim 10, wherein the relevance value for a content item that receives positive feedback improves the ranking of the content item in the first list of targeted content items.

12. The computer implemented method of claim 9, wherein the database includes a time range that is associated with a content item, which presents the content item within the corresponding time range.

13. The computer implemented method of claim 9 further comprising a parent content item displayed on at least one list of targeted content items, in which the parent content item is associated with a child content item so that a selection of the parent content item presents the associated child content item.

14. The computer implemented method of claim 9, wherein the first list of targeted content items includes a plurality of food and beverage ordering content items.

15. The computer implemented method of claim 9, wherein the first list of targeted content items includes a plurality of loyalty program content items.

16. The computer implemented method of claim 9 further comprising receiving a search term on the wireless device that finds relevant content items corresponding to the search term, which are presented on the wireless device.