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Methods and apparatus for targeting communications using social network metrics

  • US 9,411,858 B2
  • Filed: 10/01/2014
  • Issued: 08/09/2016
  • Est. Priority Date: 04/07/2004
  • Status: Active Grant
First Claim
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1. A method, comprising:

  • receiving, on a server using an interface communicatively coupled to a network, an electronic communication directed to a first user, the electronic communication sent by a second user, and the first and second users belonging to a social network;

    determining a first social distance between the first user and the second user based on accessing relationship information from the social network for the first user and the second user;

    determining respective social distances between the first user and other users in the social network, the other users selected based on respective incoming electronic communications directed to the first user by the other users in the social network, respective social distances determined based on accessing the relationship information for the respective other users; and

    prioritizing presentation of the electronic communication, relative to the respective incoming electronic communications, to the first user based on a relative ranking of the first social distance with respect to the respective social distances of the other users.

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