Interactive message display platform system and method

• US 9,412,112 B1
• Filed: 10/19/2010
• Issued: 08/09/2016
• Est. Priority Date: 01/07/2000
• Status: Active Grant

• Current Assignee: Home Producers Network LLC
• Original Assignee: Home Producers Network LLC
• Inventors: Mowry, Craig P.
• Primary Examiner(s): Duran, Arthur
• Application Number:
  US12/907,703
• Time in Patent Office: 2,121 Days
• Field of Search: 705 141- 1473
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0256 User search

Abstract

An interactive display platform is provided for generating and displaying a sponsored message within a message group, including previously received messages from users. A first group of users having user information corresponding to information received from a first user is determined. A selection representing a user is received, and a modified first group is determined including by adding the selected user to the first group. Advertiser(s) meeting a threshold of targeting criteria is selected for displaying a message with at least two previously received messages from a second group of users that is based at least on a previously received message from someone of the modified first group by a point in time. A unique information assembly is generated by integrating information from previously received messages from the second group and a message from the advertiser(s), which is provided for display for the first user.

Claims

1. An interactive display platform for generating and displaying a sponsored message within a distinctly determined group of messages previously received from users, comprising:

processor readable media;

at least one processor operatively coupled to the processor readable media;

wherein the processor readable media have instructions for causing the following steps to be performed by the at least one processor;

accessing at least one database that includes;

user information including information representing at least one user trait and/or preference, and user identification information;

a plurality of previously received user messages; and

advertiser information including targeting criteria and advertiser messages;

determining a first group of users, each having user information corresponding at least to information received from a user computing device operated by a first user;

providing, by the at least one processor to the user computing device operated by the first user, via the interactive display platform, a messaging interface enabling each user in the first group of users to send/receive messages;

determining, by the at least one processor, a modified first group of users in response to a received selection of information representing an individual user, at least by adding the selected individual user to the first group of users;

determining, by the at least one processor, a second group of users that includes at least one user from the modified first group of users, based at least on one respective previously received message from a member of the modified first group by a point in time;

selecting, by the at least one processor, at least one advertiser of a plurality of advertisers that is distinguished by the at least one processor as being separate from the plurality of respective users, and that meets a minimum threshold related to at least the targeting criteria relative to the first user, for displaying a message from the at least one advertiser with at least two previously received user messages from the second group;

integrating, by the at least one processor, information from at least some of each of at least two of the previously received user messages from the second group of users via the interactive display platform and from a message from the at least one advertiser to generate a distinct informational assembly; and

providing, to the user computing device operated by the first user, the informational assembly.

2. The platform of claim 1, wherein the user information further includes visual media associated with at least one user associated with the first group of users.

3. The platform of claim 1, wherein the electronic user information includes information associated with at least one of a plurality of web sites associated with at least one of the plurality of advertisers.

4. The platform of claim 1, wherein at least one aspect of the message from the at least one advertiser is selected at least in relation to a web site associated with the first user.

5. The platform of claim 1, wherein the processor readable media have instructions for causing the following step further to be performed by the at least one processor:

receiving, from a computing device associated with the at least one of web site, electronic placement information wherein the electronic placement information is for at least part of the presentation of the advertiser message.

6. The platform of claim 1, wherein the presentation of the advertiser message further includes at least one selectable link to an Internet web site associated with at least one of the affiliated web site.

7. The platform of claim 1, wherein the processor readable media have instructions for causing the following step further to be performed by the at least one processor:

accessing at least one of affiliated web site comprising an interactive venue that is communicatively operable with at least one computing device.

8. The platform of claim 1, wherein the processor readable media have instructions for causing the following step further to be performed by the at least one processor:

transmitting to a computing device associated with the at least one of affiliated web site, the at least some of the user information.

9. The platform of claim 1, wherein the processor readable media have instructions for causing the following step further to be performed by the at least one processor:

processing, by the at least one processor, at least some of the user information as a function of at least one affiliated web site previously visited by the first user.

10. The platform of claim 1, wherein the processor readable media have instructions for causing the following step further to be performed by the at least one processor:

categorizing, by the at least one processor, at least some of electronic web site information that is stored in the at least one database.

11. The platform of claim 1, wherein the user information further represents at least one of affiliated web sites associated respectively with at least one of the users.

12. The platform of claim 11, wherein the at least one of the affiliated web sites associated respectively with at least one of the users is based at least on a trait and/or preference.

13. The platform of claim 1, wherein the presentation of the advertiser message features at least one person specific identifier.

14. The platform of claim 13, wherein the at least one person specific identifier is at least one of a name, image ore video.

15. The platform of claim 1, wherein the selected electronic user information is received from at least one database.

16. The platform of claim 1, wherein the modified first group is uniquely associated with the first user.

17. The platform of claim 1, wherein the modified first group and the second group are both uniquely associated with the first user.

18. The platform of claim 1, wherein an image of the individual user represented by the received selection of information has been provided to the user computing device operated by the first user.

19. The platform of claim 1, wherein the integrating transforms the advertiser message to a message of an enhanced first user targeting value associated with the media buying criteria.

20. The platform of claim 1, wherein the enhanced first user targeting value is at least associated with a relevance increased by an advertisers message association with the at least two messages.

21. The platform of claim 1, wherein at least one of the previously received user messages represents an opinion related to a product of an advertiser.

22. The platform of claim 1, wherein the messages are further integrated in relation to previously received opinion information.

23. The platform of claim 1, wherein the processor readable media is non-transitory processor readable media.

24. A method for generating and displaying, via an interactive display platform, a sponsored message within a distinctly determined group of messages previously received from users, comprising:

accessing, by at least one processor, at least one database that includes;

user information including information representing at least one user trait and/or preference, and user identification information;

a plurality of previously received user messages; and

advertiser information including targeting criteria and advertiser messages;

determining, by at least one processor, a first group of users, each having user information corresponding at least to information received from a user computing device operated by a first user;

providing, by the at least one processor to the user computing device operated by the first user, via the interactive display platform, a messaging interface enabling each user in the first group of users to send/receive messages;

determining, by the at least one processor, a modified first group of users in response to a received selection of information representing an individual user, at least by adding the selected individual user to the first group of users;

determining, by the at least one processor, a second group of users that includes at least one user from the modified first group of users, based at least on one respective previously received message from a member of the modified first group by a point in time;

selecting, by the at least one processor, at least one advertiser of a plurality of advertisers that is distinguished by the at least one processor as being separate from the plurality of respective users, and that meets a minimum threshold related to at least the targeting criteria relative to the first user, for displaying a message from the at least one advertiser with at least two previously received user messages from the second group;

integrating, by the at least one processor, information from at least some of each of at least two of the previously received user messages from the second group of users via the interactive display platform and from a message from the at least one advertiser to generate a distinct informational assembly; and

providing, to the user computing device operated by the first user, the informational assembly.

25. The method of claim 24, wherein the user information further includes visual media associated with at least one user associated with the first group of users.

26. The method of claim 24, wherein the user information includes information associated with at least one of a plurality of web sites associated with at least one of the plurality of advertisers.

27. The method of claim 24, wherein at least one aspect of the message from the at least one advertiser is selected at least in relation to a web site associated with the first user.

28. The method of claim 24, further comprising receiving, from a computing device associated with the at least one of web site, electronic placement information wherein the electronic placement information is for at least part of the presentation of the advertiser message.

29. The method of claim 24, wherein the presentation of the advertiser message further includes at least one selectable link to an Internet web site associated with at least one of the affiliated web site.

30. The method of claim 24, further comprising transmitting, by the at least one processor, to a computing device associated with the at least one of affiliated web site, at least some of the user information.

31. The method of claim 24, further comprising processing, by the at least one processor, at least some of the user information as a function of at least one affiliated web site previously visited by the first user.

32. The method of claim 24, further comprising categorizing, by the at least one processor, at least some of electronic web site information that is stored in the at least one database.

33. The method of claim 24, wherein the user information further represents at least one of affiliated web site associated respectively with at least one of the users.

34. The method of claim 33, wherein the at least one of the affiliated web sites associated respectively with at least one of the users is based at least one a trait and/or preference.

35. The method of claim 24, wherein the presentation of the advertiser message features at least one person specific identifier.

36. The method of claim 35, wherein the at least one person specific identifier is at least one of a name, image ore video.

37. The method of claim 24, wherein the selected electronic user information is received from at least one database.

38. An interactive display platform for generating and displaying a sponsored message within a distinctly determined message group from at least previously received messages from users, comprising:

processor readable media;

at least one processor operatively coupled to the processor readable media;

wherein the processor readable media have instructions for causing the following steps to be performed by the at least one processor;

accessing at least one database that includes;

user information including information representing at least one user trait and/or preference, and identifying information;

a plurality of previously received messages; and

advertiser information including targeting criteria and advertiser messages;

determining a first group of users, each having user information corresponding at least to information received from a user computing device operated by a first user;

providing, by the at least one processor to the user computing device operated by the first user, via the interactive display platform, a messaging interface enabling each user in the first group of users to send/receive messages;

determining, by the at least one processor, a modified first group of users in response to a received selection of information representing an individual user, at least by adding the selected individual user to the first group of users;

determining, by the at least one processor, a second group of users that includes at least one user from the modified first group of users, based at least on one respective previously received message from a member of the modified first group by a point in time;

selecting, by the at least one processor, at least one advertiser of a plurality of advertisers that is distinguished by the at least one processor as being separate from the plurality of respective users, and that meets a minimum threshold of at least the targeting criteria relative to the first user, for displaying a message from the at least one advertiser with at least two previously received messages from the second group;

generating, by the at least one processor, a unique information assembly by integrating information from at least some of each of at least two of the previously received user messages via the interactive display platform from the second group of users and a message from the at least one advertiser; and

providing for display by the user computing device operated by the first user, the informational assembly.