Content, traffic and advertising engine, system and method

• US 9,412,119 B2
• Filed: 06/09/2014
• Issued: 08/09/2016
• Est. Priority Date: 08/21/2008
• Status: Active Grant

• Current Assignee: Uniloc 2017 LLC (SoftBank Group Corp.)
• Original Assignee: Uniloc Luxembourg S.à r.l. (f/k/a Uniloc Luxembourg S.A.) (Uniloc Corporation Pty. Limited)
• Inventors: Turner, Tod C.
• Primary Examiner(s): Weng, Peiyong
• Application Number:
  US14/299,221
• Publication Number:
  US 20140297378A1
• Time in Patent Office: 792 Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/4387 by the use of playlists
• CPC Class Codes: G06F 16/48 Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
• CPC Class Codes: G06Q 30/0263 based upon Internet or website rating
• CPC Class Codes: H04L 65/403 Arrangements for multi-party communication, e.g. for conferences data switching systems for conference H04L12/18; arrangements for connecting several subscribers to a common circuit, i.e. affording conference facilities H04M3/56; television conferencing systems H04N7/15
• CPC Class Codes: H04L 65/60 Network streaming of media packets
• CPC Class Codes: H04M 3/42221 Conversation recording systems at the subscriber's set H04M1/656
• CPC Class Codes: H04M 3/5315 where the non-audio components are still images or video still image mailbox systems H04N1/324, intermediate storage of video signals for videophones H04N7/147
• CPC Class Codes: H04M 3/567 Multimedia conference systems
• CPC Class Codes: H04N 21/2743 Video hosting of uploaded data from client
• CPC Class Codes: H04W 4/20 Services signaling; Auxiliary data signalling, i.e. transmitting data via a non-traffic channel

Abstract

An engine, platform, system and method of interconnecting content generation, advertisement relevance, and traffic stimulation. The present invention may include the generation of one or more content items into a primary content window, the presentation of one or more content items in a secondary content window, a repeated crawl of the one or more content items in the primary content window, the presentation of a first plurality of advertisements relevant to the repeated crawl, the maintenance of a viewer of the primary content window at least partially based upon the one or more content items in the secondary content window, at least until the presentation of a second plurality of advertisements relevant to the repeated crawl, a targeting of at least one subset of traffic in accordance with the generation of the content in the primary content window, and a tracker that increases proportionally with the relevance of the first plurality of advertisements.

Claims

1. A computer system comprising:

at least one processor;

a computer readable medium that is operatively coupled to the processor;

the computer readable medium storing software that executes at least in part in the processor from the computer readable medium, and that when executed, causes the processor to perform the following steps;

providing a graphical user interface;

presenting one or more content items on a web page to a user of said graphical user interface, wherein said one or more content items comprise at least one crawling RSS feed and at least one selected form a group consisting of audio, video, photographs, data files, metadata, blogs and links;

presenting one or more advertisements on the web page of the graphical user interface in accordance with a relevance to said one or more content items in view of the user, wherein the relevance increases over time as the at least one RSS feed crawls; and

performing, to achieve the increase in relevance of the one or more advertisements over time, using a relevancy increasing engine, at least one of an updating and re-instantiation of the web page responsively to a timer, wherein the at least one of the updating and the re-instantiation exclusively provides the increase in the relevance.

2. The computer system of claim 1, wherein said relevancy increasing engine provides the increase in the relevance responsive solely to the one or more content items.

3. The computer system of claim 2, wherein said relevancy increasing engine provides the increase in the relevance responsive solely to the one or more content items in a primary window of said graphical user interface.

4. The computer system of claim 1, wherein said graphical user interface comprises the web page.

5. The computer system of claim 1, wherein said graphical user interface comprises quadrants.

6. The computer system of claim 5, wherein the relevance of said one or more advertisements varies in accordance with the quadrant.

7. The computer system of claim 5, wherein a cost for each of said one or more advertisements varies in accordance with the quadrant.

8. The computer system of claim 5, wherein a response by the user to each of said one or more advertisements varies in accordance with the quadrant.

9. The computer system of claim 1, wherein said one or more content items are provided to said graphical user interface exclusively via the RSS feed and at least one selected from the group consisting of audio, video, photographs, data files, metadata, blogs, and links, provided via secondary RSS feeds.

10. The computer system of claim 1, wherein the relevance improves during a current instance of the graphical user interface.

11. The computer system of claim 1, wherein the relevance improves with each subsequent instance of the graphical user interface.

12. The computer system of claim 1, further comprising one or more tracking databases in communicative connection with said graphical user interface.

13. The computer system of claim 12, wherein the one or more tracking databases track at least one of visit time per one of the users to each of the content items, ones of the content items viewed by each one of the users, and prior ones of the content items viewed by each one of the users.

14. The computer system of claim 1, further comprising a content generation interface associated with said graphical user interface for generating ones of the one or more content items.

15. The computer system of claim 14, wherein said content generation interface comprises a content upload interface.

16. The computer system of claim 14, wherein said content generation interface comprises a content channel generation interface.

17. The computer system of claim 1, wherein said relevancy increasing engine comprises an RSS feed crawler.

18. The computer system of claim 1, wherein said relevancy increasing engine comprises an RSS feed checker.

19. The computer system of claim 1, wherein said graphical user interface comprises a log-in interface.

20. The computer system of claim 1, wherein said graphical user interface comprises an interface for receiving a dial out.

21. The computer system of claim 1, wherein said step of performing at least one of an updating and a re-instantiation of the web page results in displaying a second set of one or more advertisements which differ from the one or more advertisement presented in said presenting step.

22. The computer system of claim 21, wherein the second set of one or more advertisements has increased relevance with respect to the one or more content items in view of the user compared to the one or more advertisements presented in said presenting step.