Systems and methods for wireless communication in retail media

• US 9,414,295 B2
• Filed: 04/24/2014
• Issued: 08/09/2016
• Est. Priority Date: 04/24/2014
• Status: Active Grant

• Current Assignee: Smoothweb Technologies Limited
• Original Assignee: Smoothweb Technologies Limited
• Inventors: Trehan, Rajiv
• Primary Examiner(s): Pham, Chi H
• Assistant Examiner(s): HOM, SHICK C
• Application Number:
  US14/261,382
• Publication Number:
  US 20150312839A1
• Time in Patent Office: 838 Days
• Field of Search: None
• US Class Current: 1/1
• CPC Class Codes: H04W 40/244 using a network of reference devices, e.g. beaconing
• CPC Class Codes: H04W 76/14 Direct-mode setup
• CPC Class Codes: H04W 8/005 Discovery of network devices, e.g. terminals
• CPC Class Codes: H04W 84/20 Master-slave selection or change arrangements

Abstract

The present invention relates to systems and methods for facilitating a Wireless Communication and management system comprising Wireless Activation Module installed on a Wireless Activation Device configured to operatively communicate with one or more Antennas to receive one or more information from a Wireless Transceiver Product, wherein a beacon is embedded to broadcast signals in regular intervals. The Wireless Activation Module is a process, plug-in, extension, script, application or driver that detects, monitors and tracks beacons and translates that activity into signals that can be used to activate and target multi-dimensional content (media, scenes, layers or other structured content) in response to the beacon activity.

Claims

1. A method for Wireless Communication and management comprising steps of:

providing Wireless Activation Module installed on a Wireless Activation Device configured to operatively communicate with one or more Antennas to receive one or more information from a Wireless Transceiver Product,

capturing signals from multiple wireless beacons via antenna;

detecting, monitoring and tracking beacons activities;

translating beacons activities into signals that can be used to activate and target multi-dimensional content in response to beacon activities and other factors, such as module configuration, events, current state of multi-dimensional content and date or time;

and displaying or presenting specific information related to products or services within proximity of an Activation Target Device.

2. The method of claim 1, wherein the Wireless Activation Module comprises a Multi-Dimensional Content Module configured to direct one or more Multi-Dimensional Content to Activation Target Device.

3. The method of claim 1, wherein the Wireless Transceiver Product comprises a Wireless Transceiver configured to transmit or broadcast one or more information or signal.

4. The method of claim 1, wherein the Wireless Activation module is configured to monitor, store and communicate information pertaining to both recognised and unrecognised wireless Beacons;

and manage multi-dimensional content on multiple Activation-Target Devices.

5. The method of claim 1, wherein the Wireless Activation Module is programmed to direct and control beacons information by recognising, maintaining a count of active beacons and storing information including a record of previous beacon strengths and history of location.

6. The method of claim 1, wherein the Wireless Activation Module tracks information of beacon activity and stores in a data repository for reporting and data analysis.