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Out of home media measurement

  • US 9,418,126 B2
  • Filed: 09/18/2013
  • Issued: 08/16/2016
  • Est. Priority Date: 09/18/2013
  • Status: Active Grant
First Claim
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1. A system, comprising:

  • at least one data source device configured to provide network usage data at an event location indicative of the existence of communications through a subscriber network of a network service provider and with subscriber devices, and web and application usage data indicative of data usage of the subscriber network by the subscriber devices; and

    a data warehouse server configured to perform operations comprising;

    correlating the network usage data and web and application usage data into subscriber-level data;

    associating, with the subscriber-level data, subscriber attributes indicative of a preference of the subscriber for content in a particular category of content, and profile attributes indicative of demographic characteristics of the subscriber;

    matching the subscriber-level data with a set of subscriber profiles, each of the set of subscriber profiles including a set of subscriber attributes and profile attributes associated with the respective subscriber profile;

    applying at least two adjustment factors to the subscriber-level data, wherein the at least two adjustment factors include a usage adjustment factor adjusting for relative usage levels of different subscribers of the network service provider and a non-usage adjustment factor accounting for individuals at the event location not performing device usage; and

    providing a graphical map of attendance at the event location responsive to aggregating the subscriber-level data into aggregate-level data according to the matching subscriber profiles.

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