System for influencer scoring and methods thereof

• US 9,418,391 B2
• Filed: 03/20/2014
• Issued: 08/16/2016
• Est. Priority Date: 06/24/2013
• Status: Active Grant

• Current Assignee: Infosys Limited
• Original Assignee: Infosys Limited
• Inventors: Doddavula, Shyam Kumar, Daniel, Karol
• Primary Examiner(s): Lee, Wilson
• Application Number:
  US14/220,495
• Publication Number:
  US 20140379702A1
• Time in Patent Office: 880 Days
• Field of Search: None
• US Class Current: 1/1
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06Q 50/01 Social networking

Abstract

Systems and methods for leveraging social media data by entities to identify key influencers are disclosed. Monitoring criteria is based on a selected subject-matter. The analysis permits quantification of influencers and takes into account the conversari platforms and the published platforms in the social media.

Claims

1. A method for deriving at least one influencer, the method comprising:

receiving, by an opinion management computing device, a data set comprising at least one selected topic;

performing, by the opinion management computing device, a first keyword search for the selected topic, using a first keyword search query in at least one published platform channel, the first keyword search query containing keywords to identify a first meta-data of the at least one selected topic;

performing, by the opinion management computing device, a second keyword search in at least one conversari platform channel the second keyword search query containing keywords to identify a second meta-data of the at least one selected topic;

categorizing, by the opinion management computing device, the first meta-data and the second meta-data based on at least one metric;

calculating, by the opinion management computing device, a social influence measurement score by applying a linear combination with pre-configured weightages for the at least one metric; and

designating, by the opinion management computing device, a first ranked entity as an influencer for the selected topic, wherein the ranking is determined based on the social influence measurement score.

2. The method according to claim 1, wherein the first meta-data is identified based on pre-configured weightage for each of a plurality of content categories.

3. The method according to claim 1, wherein the metric comprises:

a first audience metric and a second audience metric, wherein the first audience metric is associated with the first meta-data and the second audience metric is associated with the second meta-data;

a first authority metric and a second authority metric, wherein the first authority metric is associated with the first meta-data and the second authority metric is associated with the second meta-data; and

a first activity metric and a second activity metric, wherein the first activity metric is associated with the first meta-data and the second activity metric is associated with the second meta-data.

4. The method of claim 3 further comprising calculating by the opinion management computing device a published engagement score by applying a linear algorithm with pre-configured weightages for each of the metrics associated with the first meta-data.

5. The method of claim 3 further comprising calculating by the opinion management computing device a conversari engagement score by applying a linear algorithm with pre-configured weightages for each of the metrics associated with the second meta-data.

6. The method in accordance with claim 1, wherein the entity comprises at least one or more of a web entity, a partnership, a disparate group, a business, a group of individuals, or an individual.

7. An opinion management computing device comprising:

a processor;

a memory, wherein the memory coupled to the one or more processors which are configured to execute programmed instructions stored in the memory comprising;

receiving a data set comprising at least one selected topic;

performing a first keyword search for the selected topic, using a first keyword search query in at least one published platform channel, the first keyword search query containing keywords to identify a first meta-data of the at least one selected topic;

performing a second keyword search in at least one conversari platform channel the second keyword search query containing keywords to identify a second meta-data of the at least one selected topic;

categorizing the first meta-data and the second meta-data based on at least one metric;

calculating a social influence measurement score by applying a linear combination with pre-configured weightages for the at least one metric; and

designating a first ranked entity as an influencer for the selected topic, wherein the ranking is determined based on the social influence measurement score.

8. The device in accordance with claim 7, wherein the first meta-data is identified based on pre-configured weightage for each of a plurality of content categories.

9. The device in accordance with claim 7, wherein the metric comprises:

a first audience metric and a second audience metric, wherein the first audience metric is associated with the first meta-data and the second audience metric is associated with the second meta-data;

a first authority metric and a second authority metric, wherein the first authority metric is associated with the first meta-data and the second authority metric is associated with the second meta-data; and

a first activity metric and a second activity metric, wherein the first activity metric is associated with the first meta-data and the second activity metric is associated with the second meta-data.

10. The device in accordance with claim 9, further comprising calculating a published engagement score by applying a linear algorithm with pre-configured weightages for each of the metrics associated with the first meta-data.

11. The device in accordance with claim 9, further comprising calculating a conversari engagement score by applying a linear algorithm with pre-configured weightages for each of the metrics associated with the second meta-data.

12. The device in accordance with claim 7, wherein the entity comprises at least one or more of a web entity, a partnership, a disparate group, a business, a group of individuals, or an individual.

13. A non-transitory computer readable medium having stored thereon instructions for deriving at least one influencer comprising machine executable code which when executed by at least one processor, causes the processor to perform steps comprising:

receiving a data set comprising at least one selected topic;

performing a first keyword search for the selected topic, using a first keyword search query in at least one published platform channel, the first keyword search query containing keywords to identify a first meta-data of the at least one selected topic;

performing a second keyword search in at least one conversari platform channel the second keyword search query containing keywords to identify a second meta-data of the at least one selected topic;

categorizing the first meta-data and the second meta-data based on at least one metric;

calculating a social influence measurement score by applying a linear combination with pre-configured weightages for the at least one metric; and

designating a first ranked entity as an influencer for the selected topic, wherein the ranking is determined based on the social influence measurement score.

14. The medium as set forth in claim 13 wherein the first meta-data is identified based on pre-configured weightage for each of a plurality of content categories.

15. The medium as set forth in claim 13 wherein the metric comprises:

a first audience metric and a second audience metric, wherein the first audience metric is associated with the first meta-data and the second audience metric is associated with the second meta-data;

a first authority metric and a second authority metric, wherein the first authority metric is associated with the first meta-data and the second authority metric is associated with the second meta-data; and

a first activity metric and a second activity metric, wherein the first activity metric is associated with the first meta-data and the second activity metric is associated with the second meta-data.

16. The medium as set forth in claim 15 further comprising calculating a published engagement score by applying a linear algorithm with pre-configured weightages for each of the metrics associated with the first meta-data.

17. The medium as set forth in claim 15 further comprising calculating a conversari engagement score by applying a linear algorithm with pre-configured weightages for each of the metrics associated with the second meta-data.

18. The medium as set forth in claim 13 wherein the entity comprises at least one or more of a web entity, a partnership, a disparate group, a business, a group of individuals, or an individual.