System and method for distributing web events via distribution channels

• US 9,420,030 B2
• Filed: 12/15/2010
• Issued: 08/16/2016
• Est. Priority Date: 12/15/2010
• Status: Active Grant

• Current Assignee: BrightTALK Limited (TechTarget, Inc.)
• Original Assignee: BrightTALK Limited (TechTarget, Inc.)
• Inventors: Rance, Peter, Logan, Dorian, Winter, Kenneth
• Primary Examiner(s): Lazaro, David
• Assistant Examiner(s): ABU ROUMI, MAHRAN Y
• Application Number:
  US12/969,443
• Publication Number:
  US 20120158888A1
• Time in Patent Office: 2,071 Days
• Field of Search: 709/227, 709/206
• US Class Current: 1/1
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: H04L 41/0896 Bandwidth or capacity management, i.e. automatically increasing or decreasing capacities flow or congestion control using dynamic resource allocation, e.g. in-call renegotiation, H04L47/76
• CPC Class Codes: H04L 67/01 Protocols
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/025 for remote control or remote monitoring of applications
• CPC Class Codes: H04L 67/06 specially adapted for file transfer, e.g. file transfer protocol [FTP]
• CPC Class Codes: H04L 67/146 Markers for unambiguous identification of a particular session, e.g. session cookie or URL-encoding
• CPC Class Codes: H04L 67/55 Push-based network services

Abstract

A system, method, and computer program for distributing web events via distribution channels are provided. A web event is established in an origination channel. One or more parameters associated with the web content may be identified. The web event is then added to one or more distribution channels based on the one or more parameters. The web event is then distributed to one or more identified users via the one or more distribution channels.

Claims

1. A method for distributing web events, comprising:

establishing an origination channel;

establishing a web event by an owner of the web event in the origination channel, the web event comprising online content synchronized with live audio;

streaming the web event from the origination channel to a plurality of content pages;

embedding a code within each of the plurality of content pages;

identifying one or more parameters associated with the web event, the one or more parameters comprising a classification of the web event based on a subject matter of the web event;

designating by the owner of the web event a distribution channel to add the web event, the distribution channel having a grouping of web events based on the subject matter of the web event;

adding the web event to the distribution channel, the distribution channel having access to the web event from the plurality of content pages;

monitoring by the distribution channel traffic and activities on each of the plurality of content pages via the embedded code on each of the plurality of content pages communicating with the distribution channel;

providing by the distribution channel information to the owner of the web event about the traffic and the activities on each of the plurality of content pages;

distributing the web event to an audience of viewers via the distribution channel, the distribution channel comprising content originally from a channel other than the distribution channel;

wherein adding the web event comprises allowing a distribution channel owner to select from a list of appropriate web events determined based on the one or more parameters;

associating fees with the distribution of the web event via the distribution channel; and

wherein the origination channel is associated with a first channel owner that is different from a second channel owner associated with the distribution channel.

2. The method of claim 1, wherein establishing the web event comprises receiving the one or more parameters associated with the web event from a content creator.

3. The method of claim 1, wherein establishing the web event comprises establishing a campaign comprising at least the web event.

4. The method of claim 1, wherein adding the web event comprises automatically adding the web event to the distribution channel based on the one or more parameters and parameters specified by the distribution channel.

5. The method of claim 1, wherein the one or more parameters comprise a payment scheme.

6. The method of claim 1, wherein the one or more parameters comprise a distribution channel category of a campaign.

7. The method of claim 1, wherein the one or more parameters comprise a rating for a first identified user of the distribution channel, the rating comprising an assessment of relevance of the web event for the first identified user.

8. The method of claim 1, further comprising automatically categorizing the web event based on the one or more parameters.

9. The method of claim 1, further comprising providing an updated aggregated list of web events available upon adding the web event to the distribution channel.

10. The method of claim 1, further comprising embedding access to the distribution channel into a website associated with an owner of the distribution channel.

11. A system for distributing web events, comprising:

an event module configured to establish a web event in an origination channel by an owner of the web event, the web event comprising online content synchronized with live audio, the event module configured to stream the web event from the origination channel to a plurality of content pages, to embed a code within each of the plurality of content pages, and configured to add the web event to a distribution channel based on one or more parameters associated with the web event, and parameters specified by the distribution channel, the one or more parameters comprising a classification of the web event based on a property of the web event;

a distribution module configured to distribute the web event to an audience of viewers via the distribution channel, the distribution channel comprising content originally from a channel other than the distribution channel and having a grouping of web events based on a subject of the web event, the distribution channel having access to the web event from the plurality of content pages and monitoring traffic and activities on each of the plurality of content pages via the embedded code on each of the plurality of content pages communicating with the distribution channel, and the distribution channel providing information to the owner of the web event about the traffic and the activities on each of the content pages;

wherein adding the web event comprises allowing a distribution channel owner to select from a list of appropriate web events determined based on the one or more parameters;

associating fees with the distribution of the web event via the distribution channel; and

wherein the origination channel is associated with a first channel owner that is different from a second channel owner associated with the distribution channel.

12. The system of claim 11, further comprising a category module configured to identify the one or more parameters associated with the web event.

13. The system of claim 11, further comprising an accounting engine configured to associate fees with distribution of the web event via the distribution channel and maintain an accounting of the fees.

14. The system of claim 11, wherein the event module automatically adds the web event to the distribution channel based on the one or more parameters and the parameters specified by the distribution channel.

15. The system of claim 11, wherein the event module automatically generates a list of appropriate web events determined based on the one or more parameters from which a distribution channel owner may select from, the list of appropriate web events comprising web events that meet the one or more parameters selected by the distribution channel owner.

16. A non-transitory machine readable medium having embodied thereon a program, the program being executable by a processor for performing a method for distributing web events, the method comprising:

establishing a web event in an origination channel, the web event having a web event owner and comprising online content synchronized with live audio;

streaming the web event from the origination channel to a plurality of content pages;

embedding a code within each of the plurality of content pages;

identifying one or more parameters associated with the web event, the one or more parameters comprising a classification of the web event based on a property of the web event;

designating a distribution channel to add the web event, the distribution channel having a grouping of web events based on the property of the web event;

adding the web event to the distribution channel, the distribution channel having access to the web event from the plurality of content pages;

monitoring traffic and activities on each of the plurality of content pages via the embedded code on each of the plurality of content pages communicating with the distribution channel;

providing information to the owner of the web event about the traffic and the activities on each of the plurality of content pages;

distributing the web event to an audience of viewers via the distribution channel, the distribution channel comprising content originally from a channel other than the distribution channel;

wherein adding the web event comprises allowing a distribution channel owner to select from a list of appropriate web events determined based on the one or more parameters;

associating fees with the distribution of the web event via the distribution channel; and

wherein the origination channel is associated with a first channel owner that is different from a second channel owner associated with the distribution channel.