Rating based on relationship

• US 9,420,051 B2
• Filed: 09/15/2012
• Issued: 08/16/2016
• Est. Priority Date: 08/31/2007
• Status: Active Grant

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Inventors: Obasanjo, Oludare, Sethi, Bhupinder S., Nichols, David A.
• Primary Examiner(s): Kim, Edward
• Application Number:
  US13/621,186
• Publication Number:
  US 20130132479A1
• Time in Patent Office: 1,431 Days
• Field of Search: 709201-203, 709/224, 709227-229, 709/204, 709/205, 709/206
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34

Abstract

People often trust ratings provided by those with whom they have an existing relationship more than they would trust ratings provided by strangers. A system that provides ratings can combine the ratings with information about a person'"'"'s social network, in order to provide information that a person seeking the rating may find more reliable. The information provided to a person may, in some manner, differentiate between ratings that were provided by members of the person'"'"'s social network and ratings that were provided by those outside of the persons'"'"' social network.

Claims

1. A method of providing a rating comprising:

using a processor to perform acts comprising;

receiving, from a person, an indication of a rating target;

identifying a first set of one or more raters that stand in a relationship to said person and that have rated said rating target; and

communicating, to said person, information based on (a) one or more ratings of said rating target that have been provided by said first set of one or more raters, and (b) a differentiation of said first set of one or more raters from a second set of raters that do not stand in said relationship to said person, said information comprising a number that is based on said one or more ratings and said person'"'"'s relationships to raters in said first set, social distance being defined by connections in overlapping social networks defined by said person, said first set of one or more raters, and said second set of one or more raters, ratings provided by raters having a social distance to said person of n or less having an influence on said number, ratings provided by raters having a social distance to said person of more than n having zero influence on said number.

2. The method of claim 1, said relationship comprising an n-or-fewer-degree connection between said person and each rater in said first set, n being two or greater.

3. The method of claim 1, said acts further comprising:

performing a computation to generate said number, said computation assigning, to each given rating, a weight based on a social distance between said person and a rater that provided the given rating, each weight representing an influence that a rating has on said number.

4. The method of claim 3, the weight being a non-zero number for ratings provided by raters whose degree of connection to said person is n or less, and zero for ratings provided by raters whose degree of connection to said person is greater than n, n being a positive number.

5. The method of claim 4, the weight being the same non-zero number for ratings provided by raters whose degree of connection is n or less.

6. The method of claim 1, said rating target comprising a seller, and said information comprising at least one of:

(a) said one or more ratings, and (b) an aggregate of said one or more ratings that is not based on ratings provided by said second set of raters.

7. The method of claim 1, said information comprising an identification of one or more items that are being offered for sale by one or more sellers that have been rated by raters in said first set, said rating target being one of said sellers.

8. The method of claim 1, said rating target comprising an answerer of a question that said person asks, and said information comprising:

(a) said one or more ratings, and (b) an aggregate of said one or more ratings that is not based on ratings provided by said second set of raters.

9. A computer-readable memory that stores executable instructions for providing a rating, the executable instructions, when executed by a computer, causing the computer to perform acts comprising:

receiving, from a person, an indication of a rating target;

identifying a first set of one or more raters that stand in a relationship to said person and that have rated said rating target; and

communicating, to said person, information based on (a) one or more ratings of said rating target that have been provided by said first set of one or more raters, and (b) a differentiation of said first set of one or more raters from a second set of raters that do not stand in said relationship to said person, said information comprising a number that is based on said one or more ratings and said person'"'"'s relationships to raters in said first set, social distance being defined by connections in overlapping social networks defined by said person, said first set of one or more raters, and said second set of one or more raters, ratings provided by raters having a social distance to said person of n or less having an influence on said number, ratings provided by raters having a social distance to said person of more than n having zero influence on said number.

10. The computer-readable memory of claim 9, said relationship comprising an n-or-fewer-degree connection between said person and each rater in said first set, n being two or greater.

11. The computer-readable memory of claim 9, said acts further comprising:

performing a computation to generate said number, said computation assigning, to each given rating, a weight based on a social distance between said person and a rater that provided the given rating, each weight representing an influence that a rating has on said number.

12. The computer-readable memory of claim 11, the weight being a non-zero number for ratings provided by raters whose degree of connection to said person is n or less, and zero for ratings provided by raters whose degree of connection to said person is greater than n, n being a positive number.

13. The computer-readable memory of claim 12, the weight being the same non-zero number for ratings provided by raters whose degree of connection is n or less.

14. The computer-readable memory of claim 9, said rating target comprising a seller, and said information comprising at least one of:

(a) said one or more ratings, and (b) an aggregate of said one or more ratings that is not based on ratings provided by said second set of raters.

17. The system of claim 9, said component performing a computation to generate said number, said computation assigning, to each given rating, a weight based on a social distance between said person and a rater that provided the given rating, each weight representing an influence that a rating has on said number.

18. The system of claim 17, the weight being a non-zero number for ratings provided by raters whose degree of connection to said person is n or less, and zero for ratings provided by raters whose degree of connection to said person is greater than n, n being a positive number.

19. The system of claim 18, the weight being the same non-zero number for ratings provided by raters whose degree of connection is n or less.

20. The system of claim 9, said rating target comprising a seller, and said information comprising at least one of:

(a) said one or more ratings, and (b) an aggregate of said one or more ratings that is not based on ratings provided by said second set of raters.

15. A system for providing a rating, the system comprising:

a memory;

a processor; and

a component that is stored in said memory, that executes on said processor, that receives, from a person, an indication of a rating target, that identifies a first set of one or more raters that stand in a relationship to said person and that have rated said rating target, and that communicates, to said person, information based on (a) one or more ratings of said rating target that have been provided by said first set of one or more raters, and (b) a differentiation of said first set of one or more raters from a second set of raters that do not stand in said relationship to said person, said information comprising a number that is based on said one or more ratings and said person'"'"'s relationships to raters in said first set, social distance being defined by connections in overlapping social networks defined by said person, said first set of one or more raters, and said second set of one or more raters, ratings provided by raters having a social distance to said person of n or less having an influence on said number, ratings provided by raters having a social distance to said person of more than n having zero influence on said number.

16. The system of claim 15, said relationship comprising an n-or-fewer-degree connection between said person and each rater in said first set, n being two or greater.