Finding and populating spatial ad surfaces in video
First Claim
1. A computer-implemented method for placing advertisements in video, comprising:
- detecting a scene of a video comprising a plurality of frames between consecutive scene boundaries;
segmenting frames of the scene into foreground images and background images;
averaging pixels of the background images across the plurality of frames to determine an average background image for the scene;
processing the video to automatically determine ad surface parameters based on appearance characteristics of the average background image, the ad surface parameters defining an ad surface comprising a spatio-temporal region of the video, the ad surface suitable for placement of an advertisement such that when the advertisement is blended with the ad surface, the advertisement appears as part of an object depicted in the video; and
storing the ad surface parameters to a computer readable storage in association with the video.
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Accused Products
Abstract
A video hosting web site receives uploaded video content and processes the video to determine ad surfaces. The ad surfaces comprise spatio-temporal regions of the video suitable for placement of advertisement such as background surfaces or other regions of low interest. The uploaded video and ad surfaces are stored to a video database that is accessible to viewers visiting the video hosting web site. When a shared video is requested, the video hosting site provides the requested video content together with the ad surfaces and advertisements. The advertisements are blended with the ad surfaces in the video at playtime so that the advertisements appear as part of the video scene. This allows the video hosting web site to present advertisements to the viewer without significantly distracting the viewer from the requested content.
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Citations
20 Claims
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1. A computer-implemented method for placing advertisements in video, comprising:
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detecting a scene of a video comprising a plurality of frames between consecutive scene boundaries; segmenting frames of the scene into foreground images and background images; averaging pixels of the background images across the plurality of frames to determine an average background image for the scene; processing the video to automatically determine ad surface parameters based on appearance characteristics of the average background image, the ad surface parameters defining an ad surface comprising a spatio-temporal region of the video, the ad surface suitable for placement of an advertisement such that when the advertisement is blended with the ad surface, the advertisement appears as part of an object depicted in the video; and storing the ad surface parameters to a computer readable storage in association with the video. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A non-transitory computer readable storage medium storing computer executable instructions for placing advertisements in video, the instructions when executed causing a processor to perform steps comprising:
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detecting a scene of a video comprising a plurality of frames between consecutive scene boundaries; segmenting frames of the scene into foreground images and background images; averaging pixels of the background images across the plurality of frames to determine an average background image for the scene; processing the video to automatically determine ad surface parameters based on appearance characteristics of the average background image, the ad surface parameters defining an ad surface comprising a spatio-temporal region of the video, the ad surface suitable for placement of an advertisement such that when the advertisement is blended with the ad surface, the advertisement appears as part of an object depicted in the video; and storing the ad surface parameters to a computer readable storage in association with the video. - View Dependent Claims (14, 15, 16, 17, 18)
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19. A system for placing advertisements in video, comprising:
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a computer processor; a non-transitory computer readable storage medium storing computer program instructions executable by the processor to perform steps comprising; detecting a scene of a video comprising a plurality of frames between consecutive scene boundaries; segmenting frames of the scene into foreground images and background images; averaging pixels of the background images across the plurality of frames to determine an average background image for the scene; processing the video to automatically determine ad surface parameters based on appearance characteristics of the average background image, the ad surface parameters defining an ad surface comprising a spatio-temporal region of the video, the ad surface suitable for placement of an advertisement such that when the advertisement is blended with the ad surface, the advertisement appears as part of an object depicted in the video; and storing the ad surface parameters to a computer readable storage in association with the video. - View Dependent Claims (20)
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Specification