Interactive flyer system

• US 9,424,813 B2
• Filed: 02/26/2015
• Issued: 08/23/2016
• Est. Priority Date: 01/21/2011
• Status: Active Grant

• Current Assignee: Flipp Operations Incorporated
• Original Assignee: Flipp Corporation
• Inventors: Cheung, Matthew, Au-Yeung, David, Francis, Jeff, Meyers, David, Tan, Wehuns
• Primary Examiner(s): Sams, Michelle L
• Application Number:
  US14/631,960
• Publication Number:
  US 20150170224A1
• Time in Patent Office: 544 Days
• US Class Current: 1/1
• CPC Class Codes: G06F 3/0482 Interaction with lists of selectable items, e.g. menus
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06T 1/60 Memory management
• CPC Class Codes: G06T 11/60 Editing figures and text; Combining figures or text
• CPC Class Codes: G06T 2207/20021 Dividing image into blocks, subimages or windows
• CPC Class Codes: G06T 3/40 Scaling of whole images or parts thereof, e.g. expanding or contracting
• CPC Class Codes: G09G 2340/045 Zooming at least part of an image, i.e. enlarging it or shrinking it
• CPC Class Codes: G09G 2360/121 using a cache memory
• CPC Class Codes: G09G 5/006 Details of the interface to the display terminal specific for a display terminal using a CRT G09G1/167; using a flat panel G09G3/2096; circuits for interfacing with colour displays G09G5/04
• CPC Class Codes: G09G 5/391 Resolution modifying circuits, e.g. variable screen formats

Abstract

An interactive flyer system is disclosed. The system includes a flyer image tiler for creating a flyer image tile set, the set including multiple copies of a flyer image segmented into a plurality of flyer image tiles with each copy representing the flyer image at one of a plurality of zoom levels, wherein a copy of the multiple copies is configured to fit within a viewport having a resolution, and a flyer image tile store for storing the flyer image tile set. There is also disclosed a method for displaying the interactive digital flyer.

Claims

1. An interactive digital flyer system comprising:

a processor unit for executing instructions; and

a memory unit for storing instructions, which when executed by the processor configure the system to provide;

a flyer image tiler for creating a flyer image tile set comprising multiple copies of a flyer image, each of the multiple copies of the flyer image segmented into a plurality of flyer image tiles representing the flyer image at a respective one of a plurality of zoom levels; and

a flyer image tile store for storing the flyer image tile set, wherein the flyer image tile store comprises a plurality of flyer image tile sets for the flyer image, each of the plurality of flyer image tile sets configured to fit within a respective one of a plurality of viewport resolutions.

2. The system according to claim 1, wherein a copy of the multiple copies of the flyer image is configured to fit within a viewport having a viewport resolution.

3. The system according to claim 1, wherein the system responds to a request from a communication device by serving at least one flyer image tile from the plurality of flyer image tiles displayable in the viewport of the communication device, or to be cached at the communication device, or both.

4. The system according to claim 3, wherein the flyer image tile to be cached at the communication device being determined based on feedback information from a feedback store, a viewport information associated with the viewport of the communication device, or flyer-related information from a flyer data store, or a combination thereof.

5. The system according to claim 1, further comprising a flyer data store for storing flyer-related information.

6. The system according to claim 5, wherein the flyer-related information comprises contextual information, point of interest, product specific information or feedback information, or a combination thereof.

7. The system according to claim 1, wherein the plurality of viewport resolutions being associated with known resolutions of display screens.

8. The system according to claim 1, further comprising a feedback data store for storing feedback information.

9. The system according to claim 8, wherein the feedback information is used to generate a feedback report, to validate flyer-related information stored in a flyer data store, or both.

10. The system according to claim 8, wherein the feedback information comprises viewscore for each flyer image tile, the viewscore being varied when the flyer image tile is served to a communication device.

11. The system according to claim 10, wherein magnitude of variation of the viewscore being dependent on the flyer image tile served, position of the flyer image tile served relative to the viewport, or the zoom level of the flyer image tile served, or a combination thereof.

12. The system according to claim 10, wherein the feedback information further comprises date and time at which the viewscore was varied, an IP address of the communication device, or locale information of the communication device, or a combination thereof.

13. A method for providing an interactive digital flyer, the method comprising:

receiving at a network computing device a request for an interactive digital flyer at an initial zoom level, the request received from a communication device;

determining a flyer image tile set of the requested interactive digital flyer from a plurality of flyer image tile sets each associated with a respective viewport resolution, the determined flyer image tile set comprising multiple copies of a flyer image, each of the multiple copies of the flyer image segmented into a plurality of flyer image tiles representing the flyer image at a respective one of a plurality of zoom levels;

retrieving from the determined flyer image tile set a flyer image tile of the plurality of flyer image tiles associated with the initial zoom level; and

returning the retrieved flyer image tile to the communication device for display.

14. The method according to claim 13, further comprising:

returning additional flyer image tiles from the determined flyer image tile set to the communication device for caching.

15. The method according to claim 13, wherein determining the flyer image tile set is based on device information specifying a device viewport resolution received in the request for the interactive digital flyer.

16. The method according to claim 13, further comprising:

receiving a request for a new flyer image tile based on a viewer action;

determining the flyer image tile set to provide;

retrieving from the determined flyer image tile set the determine new flyer image; and

returning the retrieved new flyer image tile to the communication device.

17. The method according to claim 16, wherein the viewer action is a zoom-in, zoom-out, or pan, or a combination thereof.

18. A computer readable non-transitory storage medium storing instructions or statements for execution by a processor for configuring a computing device to perform a method for providing an interactive digital flyer, the method comprising:

receiving at a network computing device a request for an interactive digital flyer at an initial zoom level, the request received from a communication device;

determining a flyer image tile set of the requested interactive digital flyer from a plurality of flyer image tile sets each associated with a respective viewport resolution, the determined flyer image tile set comprising multiple copies of a flyer image, each of the multiple copies of the flyer image segmented into a plurality of flyer image tiles representing the flyer image at a respective one of a plurality of zoom levels;

retrieving from the determined flyer image tile set a flyer image tile of the plurality of flyer image tiles associated with the initial zoom level; and

returning the retrieved flyer image tile to the communication device for display.