Methods and apparatus to count people in an audience
First Claim
Patent Images
1. A method comprising:
- transmitting a control signal to a portable device a threshold period of time after a person logs into a people meter separate from the portable device, the control signal to cause the portable device to begin collecting location information and proximity information associated with operation of the portable device after receipt of the control signal;
analyzing, with a processor, the location information collected by the portable device to determine a location of the portable device;
analyzing, with the processor, the proximity information collected by the portable device to determine whether the person is near the portable device; and
generating, with the processor, first presence information based on (1) the location information and (2) the proximity information, the first presence information indicative of whether the person is present in a media exposure environment associated with a media presentation device.
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Abstract
Methods, apparatus, systems and articles of manufacture to count people in an audience are disclosed. An example method includes analyzing location information collected by a portable device indicative of a location of the portable device. The method also includes analyzing proximity information collected by the portable device indicative of when a person is near the portable device. The example method further includes generating presence information based on (1) the location information and (2) the proximity information, the presence information being indicative of whether the person is present in a media exposure environment associated with a media presentation device.
291 Citations
29 Claims
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1. A method comprising:
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transmitting a control signal to a portable device a threshold period of time after a person logs into a people meter separate from the portable device, the control signal to cause the portable device to begin collecting location information and proximity information associated with operation of the portable device after receipt of the control signal; analyzing, with a processor, the location information collected by the portable device to determine a location of the portable device; analyzing, with the processor, the proximity information collected by the portable device to determine whether the person is near the portable device; and generating, with the processor, first presence information based on (1) the location information and (2) the proximity information, the first presence information indicative of whether the person is present in a media exposure environment associated with a media presentation device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. An apparatus comprising:
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a secondary data coordinator to transmit a control signal to a portable device a threshold period of time after a person logs into a people meter separate from the portable device, the control signal to cause the portable device to begin collecting location information and proximity information; a location determiner to determine, based on the location information collected by the portable device, a location of the portable device at a time after the portable device receives the control signal; a proximity determiner to determine, based on the proximity information collected by the portable device, whether the person is in proximity to the portable device at the time after the portable device receives the control signal; and a presence detector to generate first presence information based on (1) the location information and (2) the proximity information, the first presence information indicative of whether the person is present in a media exposure environment associated with a media presentation device. - View Dependent Claims (14, 15, 16, 17, 18, 19, 20, 21, 22)
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23. A tangible machine readable storage medium comprising instructions that, when executed, cause a machine to at least:
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transmit a control signal to a portable device a threshold period of time after a person logs into a people meter separate from the portable device, the control signal to cause the portable device to begin collecting location information and proximity information associated with operation of the portable device after receipt of the control signal; determine a location of the portable device based on the location information collected by the portable device; determine whether the person is in proximity to the portable device based on the proximity information collected by the portable device; and generate first presence information based on (1) the location of the portable device and (2) the proximity of the person to the portable device, the first presence information indicative of whether the person is present in a media exposure environment including a media presentation device. - View Dependent Claims (24, 25, 26, 27, 28, 29)
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Specification