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Method and apparatus for presenting advertising in content having an emotional context

  • US 9,426,538 B2
  • Filed: 11/20/2013
  • Issued: 08/23/2016
  • Est. Priority Date: 11/20/2013
  • Status: Active Grant
First Claim
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1. A device, comprising:

  • at least one processor; and

    at least one memory that stores executable instructions that, when executed by the at least one processor, facilitate performance of operations, comprising;

    receiving a media program having advertisement slots for presenting advertisements with the media program;

    determining a first emotional context from a first analysis of a first segment of the media program to predict an emotional bias associated with viewing the first segment, the first analysis comprising image processing of programming content in the first segment;

    obtaining an advertisement having a correlation to the first emotional context of the first segment determined from the first analysis; and

    presenting the advertisement in one of the advertisement slots of the media program occurring after the first segment,wherein responsive to the first emotional context comprising a negative event, the correlation of the advertisement is in accordance with the advertisement mitigating the negative event.

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