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Search ranger system and double-funnel model for search spam analyses and browser protection

  • US 9,430,577 B2
  • Filed: 05/31/2007
  • Issued: 08/30/2016
  • Est. Priority Date: 05/31/2007
  • Status: Active Grant
First Claim
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1. One or more computing devices comprising:

  • one or more processors; and

    one or more computer readable storage media storing instructions that, when executed by the one or more processors, configure the one or more computing devices to;

    identify one or more spammer targeted keywords relating to keywords used in search queries submitted to a search engine by one or more users, the identifying being based in part on a popularity of the one or more spammer targeted keywords amongst advertisers, wherein the popularity of the one or more spammer targeted keywords amongst the advertisers is based in part on a number of bids provided by the advertisers, and wherein the one or more spammer targeted keywords is associated with a syndication business, the syndication business including at least a publisher, an advertiser, and a syndicator;

    perform one or more queries for the one or more spammer targeted keywords to retrieve a set of uniform resource locators (URLs) that provide search results;

    scan the set of URLs based in part on the one or more spammer targeted keywords by accessing at least one URL in the set of URLs;

    determine that the at least one URL redirects to a known spammer domain, the at least one URL including an associated URL domain;

    determine that the at least one URL of the set of URLs comprises a spam URL;

    update a list of known spam domains to include the associated URL domain; and

    determine that the associated URL domain is associated with a spam syndication program, the spam syndication program including at least a spam publisher associated with a doorway page for redirecting a browser to a redirection domain associated with the spam publisher.

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