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Determining visual attributes of content items

  • US 9,430,779 B1
  • Filed: 07/26/2012
  • Issued: 08/30/2016
  • Est. Priority Date: 07/26/2012
  • Status: Active Grant
First Claim
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1. A method comprising:

  • receiving, by one or more processors through a network, a request to serve a given portion of supplemental content to be presented with a web page requested by a user of a client system having a browser, wherein the request includes a user identifier from a cookie stored at the client system that identifies the user of the client system;

    identifying, by the one or more processors, one or more previous visual attributes that were previously varied in one or more items of supplemental content previously provided to the user, including identifying the previous visual attributes that are associated with the user identifier included in the request;

    analyzing, by the one or more processors, actions of the user associated the one or more items of supplemental content that were presented to the user previously using the one or more previous visual attributes;

    dynamically selecting, after receiving the request by the one or more processors, one or more visual attributes from a plurality of attributes for presenting the given portion of supplemental content to the user such that the selected one or more visual attributes are different than at least one previous visual attribute of the identified one or more previous visual attributes used to present the one or more items of supplemental content to the user previously based on the analysis of the actions of the user;

    dynamically modifying, after receiving the request by the one or more processors, the given portion of supplemental content to include the selected one or more visual attributes, thereby creating a modified visualization of the given portion of supplemental content; and

    transmitting, by the one or more processors through the network, the modified visualization of the given portion of supplemental content to the client system integrated into a presentation of the requested web page within the browser.

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