Prioritization of messages within gallery

• US 9,430,783 B1
• Filed: 07/24/2015
• Issued: 08/30/2016
• Est. Priority Date: 06/13/2014
• Status: Active Grant

• Current Assignee: Snap, Inc.
• Original Assignee: Snapchat Inc (Snap, Inc.)
• Inventors: Sehn, Timothy Michael
• Primary Examiner(s): Batista, Marcos
• Application Number:
  US14/808,283
• Time in Patent Office: 403 Days
• Field of Search: 466/466, 370/338
• US Class Current: 1/1
• CPC Class Codes: G06F 3/0482 Interaction with lists of selectable items, e.g. menus
• CPC Class Codes: G06F 40/279 Recognition of textual entities
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0252 based on events or environment, e.g. weather or festivals
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0275 Auctions
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: G06Q 50/01 Social networking
• CPC Class Codes: G06T 13/00 Animation
• CPC Class Codes: G06V 30/418 Document matching, e.g. of document images
• CPC Class Codes: H04H 20/61 for local area broadcast, e.g. instore broadcast
• CPC Class Codes: H04L 51/10 Multimedia information
• CPC Class Codes: H04L 51/222 using geographical location information, e.g. messages transmitted or received in proximity of a certain spot or area
• CPC Class Codes: H04L 51/226 Delivery according to priorities
• CPC Class Codes: H04L 51/52 for supporting social networking services
• CPC Class Codes: H04L 67/104 Peer-to-peer [P2P] networks
• CPC Class Codes: H04W 4/021 Services related to particular areas, e.g. point of interest [POI] services, venue services or geofences
• CPC Class Codes: H04W 4/029 Location-based management or tracking services
• CPC Class Codes: H04W 4/12 Messaging; Mailboxes; Announcements
• CPC Class Codes: H04W 60/00 : Affiliation to network, e.g. registration; Terminating affiliation with the network, e.g. de-registration

Abstract

In some embodiments, a computer implemented method of processing messages may include creating a gallery using messages received from user devices; scanning the messages to identify a selected message of messages; receiving, from an owner of the brand, a prioritization of the selected message; prioritizing, in response to the prioritization, the selected message in the gallery; and supplying the gallery to a user device for display to a user of the user device.

Claims

1. A computer implemented method of processing messages, the method comprising:

creating a gallery using a plurality of messages received from a plurality of user devices;

scanning the plurality of messages to identify a selected message of the plurality of messages that includes a brand;

receiving, from an owner of the brand, a prioritization of the selected message;

prioritizing, in response to the prioritization, the selected message in the gallery; and

supplying the gallery to a user device for display to a user of the user device.

2. The computer implemented method of claim 1, wherein the gallery is associated with an event.

3. The computer implemented method of claim 1, wherein the plurality of user devices are located within a geofence.

4. The computer implemented method of claim 1, wherein the selected message includes visual content.

5. The computer implemented method of claim 4, wherein the visual content is at least one of a photograph or a video.

6. The computer implemented method of claim 4, wherein the scanning includes using optical character recognition techniques on the visual content to identify the selected message.

7. The computer implemented method of claim 1, wherein the scanning includes identifying logos or graphics, within the selected message, associated with the brand.

8. The computer implemented method of claim 1, wherein the scanning includes text based word matching of textual content of the selected message.

9. The computer implemented method of claim 1, wherein the receiving of the prioritization includes receiving consideration from the owner of the brand.

10. The computer implemented method of claim 1, wherein the receiving of the prioritization includes receiving selection of the selected message from an online dashboard including a plurality of branded messages associated with the brand.

11. The computer implemented method of claim 1, wherein the creating of the gallery is controlled by a party that allows multiple owners of different brands to prioritize the plurality of messages.

12. The computer implemented method of claim 1, wherein the gallery is available for supplying for a specified transitory period.

13. The computer implemented method of claim 12, wherein each of the plurality of messages is displayed in sequence for a specified period of time, and wherein the gallery may be repeatedly displayed only before expiration of the specified transitory period.

14. The computer implemented method of claim 1, wherein the prioritization comprises prioritizing a placement of the selected message within the gallery.

15. A server to process messages, the server comprising:

a processor; and

a memory storing instructions that, when executed by the processor, configure the server to;

create a gallery using a plurality of messages received from a plurality of user devices;

scan the plurality of messages to identify a selected message of the plurality of messages that includes a brand;

receive, from an owner of the brand, a prioritization of the selected message;

prioritize, in response to the prioritization, the selected message in the gallery; and

supply the gallery to a user device for display to a user of the user device.

16. The server of claim 15, wherein the gallery is associated with an event.

17. The server of claim 15, wherein the plurality of user devices are located within a geofence.

18. The server of claim 15, wherein the scanning includes using optical character recognition techniques on visual content of the plurality of messages to identify the selected message.

19. The server of claim 15, wherein the scanning includes identify logos or graphics, within the selected message, associated with the brand.

20. The server of claim 15, wherein the scanning includes text based word matching of textual content of the selected message.