Virtual goods having nested content and system and method for distributing the same
First Claim
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1. A system comprising:
- physical, non-transient, electronic storage media storing an underlying file associated with a virtual good that is expressed in one or more virtual environments; and
one or more processors configured to;
access a definition of an expression of the virtual good stored in the underlying file, and to effectuate presentation of the expression on electronic displays of client computing platforms of users receiving views of the one or more virtual environments to represent an instance of the virtual good in the one or more virtual environments;
access a definition of nested content stored in the underlying file, the nested content being offered only to a first user associated with the instance of the virtual good in the one or more virtual environments;
access dispersal criteria stored in the underlying file, wherein the dispersal criteria defines interaction with the instance of the virtual good in the one or more virtual environments required by the first user that will result in the nested content associated with the instance of the virtual good being dispersed to the first user;
monitoring interaction by the first user with the instance of the virtual good in the one or more virtual environments to determine whether interaction by the first user with the instance of the virtual good has satisfied the dispersal criteria; and
responsive to a determination that interaction by the first user with the instance of the virtual good has satisfied the dispersal criteria, effectuating dispersal of the nested content to the first user,wherein one or more of the expression, the nested content, or the dispersal criteria is identified by a unique identifier.
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Abstract
Virtual goods having nested content are distributed. The virtual goods can be branded or not branded. The nested content can be virtual goods, digital media (music files, video files, pictures and/or other digital media), promotional content (e.g., coupons, incentives, advertisements and/or other promotional content) and/or other nested content. The nested content can include one or more units or combinations of units.
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Citations
20 Claims
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1. A system comprising:
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physical, non-transient, electronic storage media storing an underlying file associated with a virtual good that is expressed in one or more virtual environments; and one or more processors configured to; access a definition of an expression of the virtual good stored in the underlying file, and to effectuate presentation of the expression on electronic displays of client computing platforms of users receiving views of the one or more virtual environments to represent an instance of the virtual good in the one or more virtual environments; access a definition of nested content stored in the underlying file, the nested content being offered only to a first user associated with the instance of the virtual good in the one or more virtual environments; access dispersal criteria stored in the underlying file, wherein the dispersal criteria defines interaction with the instance of the virtual good in the one or more virtual environments required by the first user that will result in the nested content associated with the instance of the virtual good being dispersed to the first user; monitoring interaction by the first user with the instance of the virtual good in the one or more virtual environments to determine whether interaction by the first user with the instance of the virtual good has satisfied the dispersal criteria; and responsive to a determination that interaction by the first user with the instance of the virtual good has satisfied the dispersal criteria, effectuating dispersal of the nested content to the first user, wherein one or more of the expression, the nested content, or the dispersal criteria is identified by a unique identifier. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A system configured to provide virtual goods to users within one or more virtual environments, the system comprising:
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one or more processors configured to execute computer program modules, the computer program modules comprising; a goods creation module configured to create virtual goods, wherein creation of a virtual good comprises determining criteria defining the virtual good, the criteria comprising; expression criteria defining an expression of the virtual good stored in an underlying file, and to effectuate presentation of the expression on electronic displays of client computing platforms of users receiving views of the one or more virtual environments to represent an instance of the virtual good in the one or more virtual environments; a definition of nested content stored in the underlying file defining nested content offered only to a first user associated with the instance of the virtual good in the one or more virtual environments; and dispersal criteria defining stored in the underlying file, wherein the dispersal criteria defines interaction with the instance of the virtual good in the one or more virtual environments required by the first user that will result in the nested content associated with the instance of the virtual good being dispersed to the first user; a goods distribution module configured to distribute virtual goods to users of the one or more virtual environments, wherein such distribution includes transmission of the underlying file; and a nested content module configured to; monitor interaction by the first user with the instance of the virtual good in the one or more virtual environments to determine whether interaction by the first user with the instance of the virtual good has satisfied the dispersal criteria; and responsive to a determination that interaction by the first user with the instance the virtual good has satisfied the dispersal criteria, effectuate dispersal of the nested content to the first user. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19, 20)
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Specification