Incentivizing commerce by regionally localized broadcast signal in conjunction with automatic feedback or filtering

• US 9,432,715 B2
• Filed: 07/16/2015
• Issued: 08/30/2016
• Est. Priority Date: 08/01/2008
• Status: Active Grant

• Current Assignee: Sony Interactive Entertainment LLC (Sony Group Corp.)
• Original Assignee: Sony Interactive Entertainment America LLC (Sony Group Corp.)
• Inventors: Miyaki, Ken
• Primary Examiner(s): HONG, MICHAEL HYUN
• Application Number:
  US14/801,736
• Publication Number:
  US 20150326904A1
• Time in Patent Office: 411 Days
• Field of Search: None
• US Class Current: 1/1
• CPC Class Codes: G06Q 20/12 specially adapted for electronic shopping systems
• CPC Class Codes: G06Q 20/389 Keeping log of transactions for guaranteeing non-repudiation of a transaction
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: H04N 21/2543 Billing , e.g. for subscription services payment schemes, architectures or protocols G06Q20/00; e-commerce G06Q30/00; arrangements for billing for the use of broadcast information or broadcast-related information H04H60/21
• CPC Class Codes: H04N 21/25841 involving the geographical location of the client retrieval from the Internet by querying based on geographical locations G06F16/9537; arrangements for identifying locations of receiving stations in broadcast systems H04H60/51; location of the user terminal in data switching networks H04L67/52; services making use of the location of users or terminals in wireless networks H04W4/02; locating users or terminals in wireless networks H04W64/00
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/41407 embedded in a portable device, e.g. video client on a mobile phone, PDA, laptop constructional details of equipment or arrangements specially adapted for portable computer application G06F1/1626; arrangements specially adapted for mobile receivers in broadcast systems H04H20/57
• CPC Class Codes: H04N 21/41422 located in transportation means, e.g. personal vehicle arrangements specially adapted for transportation systems in broadcast systems H04H20/62
• CPC Class Codes: H04N 21/44213 Monitoring of end-user related data arrangements for monitoring the users' behaviour or opinions in broadcast systems H04H60/33
• CPC Class Codes: H04N 21/44222 Analytics of user selections, e.g. selection of programs or purchase activity monitoring of user selections in data processing systems G06F11/34; arrangements for monitoring the user's behaviour or opinions in broadcast systems H04H60/33
• CPC Class Codes: H04N 21/47815 Electronic shopping payment schemes, payment architectures or payment protocols for electronic shopping systems G06Q20/12
• CPC Class Codes: H04N 21/4784 receiving rewards
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/17318 Direct or substantially direct transmission and handling of requests

Abstract

A method for digital commerce in conjunction with a digital broadcast may comprise presenting a commercial message with a display device associated with a digital broadcast receiving device if a predetermined condition exists, wherein the predetermined condition is detected by a vehicle sensor and/or a biometric sensor included in the ancillary device; generating response information using ancillary data, wherein the response information is usable to determine an effectiveness of the commercial message in generating a response of a percipient of the commercial message; and transmitting the response information if a commercial transaction associated with the commercial message is completed. An alternative method may comprise, inter alia, determining an effectiveness of the commercial message in generating a response of a percipient of the commercial message.

Claims

1. A method for digital commerce in conjunction with a digital broadcast, the method comprising:

presenting a commercial message with a display device associated with a digital broadcast receiving device if a predetermined condition exists, wherein the predetermined condition is detected by a vehicle sensor and/or a biometric sensor included in an ancillary device;

generating response information using ancillary data, wherein the response information is usable to determine an effectiveness of the commercial message in generating a response of a percipient of the commercial message; and

transmitting the response information if a commercial transaction associated with the commercial message is completed.

2. The method of claim 1, wherein the predetermined condition is detected by a vehicle sensor included in the ancillary device.

3. The method of claim 1 wherein the predetermined condition is based on a time, location, or a user profile.

4. The method of claim 1 wherein the message is presented when the device is in a predetermined region of space, a predetermined region of time or a predetermined region of space and time.

5. The method of claim 1, wherein the predetermined condition is detected by a biometric sensor in the ancillary device.

6. The method of claim 1 wherein the ancillary data includes information usable by the presentation filter to determine whether the predetermined condition exists.

7. The method of claim 1, further comprising arbitrating a presentation hierarchy for two or more commercial messages satisfying a given presentation criteria.

8. The method of claim 1 wherein the commercial message includes a coupon.

9. The method of claim 1, further comprising storing the commercial message with the digital broadcast receiving device.

10. The method of claim 1, wherein transmitting the response information if a commercial transaction associated with the commercial message is completed includes transmitting information reporting storage of the commercial message to a clearinghouse.

11. The method of claim 1 wherein transmitting the response information if a commercial transaction associated with the commercial message is completed includes transmitting the response information to an ancillary device.

12. The method of claim 1 wherein transmitting the response information if a commercial transaction associated with the commercial message is completed includes transmitting information reporting completion of the commercial transaction to a clearinghouse.

13. The method of claim 1, further comprising determining an effectiveness of the commercial message in generating a predetermined response of a percipient of the commercial message.

14. The method of claim 1, wherein the ancillary data identifies a geographical region in which it was broadcast.

15. The method of claim 1, wherein the ancillary data identifies a time at which the message was broadcast.

16. The method of claim 1, wherein the response information includes a current location of the percipient or a current location of the receiving device.

17. The method of claim 1, further comprising transmitting the response information to a vendor or clearinghouse via an ancillary smart card or ancillary processing device associated with the vendor or clearinghouse.

18. The method of claim 7 wherein the presentation hierarchy is determined by a manufacturer or distributor of the digital broadcast receiving device.

19. The method of claim 7 wherein the presentation hierarchy is determined by a user of the digital broadcast receiving device.

20. The method of claim 7 wherein the presentation hierarchy is determined by a broadcaster of the digital broadcast signal.

21. The method of claim 8 wherein transmitting the response information if a commercial transaction associated with the commercial message is completed includes transmitting information indicating redemption of the coupon.

22. The method of claim 8 wherein generating response information using the ancillary data includes generating information usable in tracking a perception of the coupon by the percipient.

23. The method of claim 16, wherein the response information includes a current location of the receiving device.

24. A method for digital commerce in conjunction with a digital broadcast, the method comprising:

presenting a commercial message with a display device associated with a digital broadcast receiving device if a predetermined condition exists, and

determining an effectiveness of the commercial message in generating a response of a percipient of the commercial message by correlating information regarding subsequent percipient behavior to the broadcast of the commercial message, wherein the information regarding the subsequent behavior includes a plurality of behavioral information details received in the broadcast receiving device, wherein correlating the information regarding subsequent percipient behavior to the broadcast of the commercial message includes determining a confidence level for whether a predetermined commercial transaction associated with the commercial message took place based on pre-determined weights of each of the behavioral information details, wherein the behavioral information details include a location of the mobile digital broadcast receiving device, wherein the behavioral information details include one or more behavioral information details detected by a vehicle sensor and/or a biometric sensor in communication with the receiving device.

25. A digital broadcast receiving device, comprising:

a digital broadcast receiver, configured to receive programming over one or more digital broadcast channels;

a processor coupled to the digital broadcast receiver;

a display device;

a memory coupled to the processor;

a set of processor executable instructions embodied in the memory and executable by the processor, wherein the instructions are configured to implement a method for digital commerce in conjunction with a digital broadcast, the method comprising;

presenting the commercial message with the display device if a predetermined condition exists, wherein the predetermined condition is detected by a vehicle sensor and/or a biometric sensor included in an ancillary device in communication with the receiving device;

generating response information usable to determine an effectiveness of the commercial message in generating a response of a percipient of the commercial message; and

transmitting the response information if a commercial transaction associated with the commercial message is completed.

26. The device of claim 25, wherein the response information includes a current location of the percipient or a current location of the receiving device.

27. The device of claim 26, wherein the response information includes a current location of the receiving device.