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Method of advertising using mobile communications

  • US 9,432,830 B2
  • Filed: 08/29/2006
  • Issued: 08/30/2016
  • Est. Priority Date: 08/29/2006
  • Status: Active Grant
First Claim
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1. An apparatus comprising:

  • at least one processor; and

    at least one memory including computer program code,the at least one memory and the computer program code configured to, with the at least one processor, cause the apparatus to perform at least the following,in response to a request from a mobile communication terminal, initiate a communication from the mobile communication terminal to another mobile communication terminal;

    receive from the mobile communication terminal a selection of a sponsor financed communication application available at the apparatus to control said communication;

    establish said communication using said sponsor financed communication application by transmitting one or more signaling messages, at least one of the signaling messages including one or more advertisements, wherein the one or more advertisements are unrelated to the another mobile communication terminal;

    insert presentation of one or more of the advertisements at said mobile communication terminal, the another mobile communication terminal, or a combination thereof when said communication between the mobile communication terminal and the another mobile communication terminal is in progress; and

    charge the cost of said communication to a provider of said sponsor financed communication application.

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