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Measurements based on panel and census data

  • US 9,436,775 B2
  • Filed: 01/23/2015
  • Issued: 09/06/2016
  • Est. Priority Date: 04/05/2010
  • Status: Active Grant
First Claim
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1. A system comprising:

  • one or more processing devices;

    one or more storage devices storing instructions that, when executed by the one or more processing devices, cause the one or more processing devices to perform the following operations;

    access usage measurement data determined based on a first set of usage data for a first set of resources on a network, the first set of resources having been accessed by a first group of client systems and the first set of usage data being determined based on information received from the first group of client systems sent as a result of beacon instructions included with the first set of resources;

    access a second set of usage data for a second set of resources on a network, the second set of usage data being determined based on information received from monitoring applications installed on a second group of client systems that accessed the second set of resources, wherein users of the second group of client systems are a sample of a larger group of users that use resources on the network, and wherein the second set of resources includes one or more common resources that are included in the first set of resources;

    determine, based on the second set of usage data and not based on the first set of usage data, one or more adjustment factors associated with a characteristic present in the second set of usage data and not present in the first set of usage data;

    apply the one or more adjustments factors to the usage measurement data to generate adjusted usage measurement data;

    generate one or more reports based on the adjusted usage measurement data.

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