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Using second screen devices to augment media engagement metrics

  • US 9,438,941 B2
  • Filed: 12/18/2015
  • Issued: 09/06/2016
  • Est. Priority Date: 07/31/2014
  • Status: Active Grant
First Claim
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1. A system, comprising:

  • a processing subsystem; and

    a memory subsystem storing instructions that causes the processing subsystem to perform operations comprising;

    accessing, for a plurality of first user devices, user activity data describing user activities for active applications performed by a user on the first user device during a first time period;

    accessing data describing presentation of one or more content items during the first time period on second user devices, each second user device being different from each first user device;

    for each first user device determining, based on the user activity data, for each of a plurality of second time periods that are sub-periods of the first time period, respective first levels of user engagement with the first user device for each second time period, wherein a first plurality of respective first levels of user engagement indicates engagement with the first user device and at least a second plurality of respective first levels of user engagement indicates disengagement with the first user device; and

    determining, based on the user activity data, for each of the plurality of second time periods that are sub-periods of the first time period, respective second levels of user engagement with the one or more content items presented during the first time period, each determination based on a user model that models user engagement for a plurality of active applications and a plurality of content items, and wherein;

    for a first active application according to the user model, a first level of user engagement indicating engagement with the first user device during a second time period is indicative of engagement with a content item presented on the second user device; and

    for a second active application according to the user model, a first level of user engagement indicating engagement with the first user device during a second time period is indicative of disengagement with the content item presented on the second user device.

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