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Targeted marketing overlays for digital video recorders

  • US 9,438,952 B2
  • Filed: 03/18/2004
  • Issued: 09/06/2016
  • Est. Priority Date: 03/18/2004
  • Status: Active Grant
First Claim
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1. A method for sending second marketing content to a digital video recorder, the method comprising the steps of:

  • a computer broadcasting, from a service provider to the digital video recorder via a communications network, television programming comprising first marketing content;

    after the step of the computer broadcasting the television programming, the computer receiving a user identification and a program identification from the digital video recorder;

    the computer determining a location of the user by referencing a user profile associated with the user identification;

    in response to the step of the computer determining the location of the user, the computer determining whether the second marketing content exists for the television programming based on the program identification and the user profile;

    in response to the step of the computer determining that the second marketing content exists, the computer sending the second marketing content to the digital video recorder, wherein the second marketing content is associated with the location of the user and the program identification;

    the computer determining whether a message indicating that no second marketing content exists for the television programming has been received; and

    in response to the step of the computer determining that a message indicating that no second marketing content exists for the television programming has been received, the computer displaying the television programming with the first marketing content.

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