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Measurement method and system

  • US 9,439,563 B2
  • Filed: 10/27/2014
  • Issued: 09/13/2016
  • Est. Priority Date: 11/09/2011
  • Status: Active Grant
First Claim
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1. A computer-implemented method comprising:

  • receiving, by a computing device, gaze data that is indicative of a wearer-view associated with a first wearable computing device, wherein the wearable computing device is associated with a first user-account;

    analyzing, by the computing device, the gaze data to detect one or more occurrences of one or more advertisement spaces in the gaze data, wherein the one or more detected advertisement-space occurrences are indicative of one or more viewings of the one or more advertisement spaces that are associated with the first user-account;

    determining, by the computing device, at least one context associated with the wearable computing device;

    based at least in part on (a) the one or more detected advertisement-space occurrences, and (b) the at least one context associated with the wearable computing device the computing device, the computing device determining an individual gaze value for the first user-account; and

    sending, by the computing device, a gaze-value indication, wherein the gaze-value indication indicates the individual gaze value for the first user-account.

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