Methods and apparatus for targeting communications using social network metrics
First Claim
1. A method of filtering electronic communications based on a trust-metric, the method comprising:
- receiving , over a network on a server using an interface communicatively coupled to the network, an electronic communication directed to a first user, the electronic communication sent by a second user, and the first and second users belonging to a social network operated on a system remote from the server;
accessing a trust-metric associated with the second user, the trust-metric based at least in part on information obtained from the social network; and
determining, based at least in part on the trust-metric, whether to transmit the electronic communication to the first user.
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Accused Products
Abstract
A method for a computer system includes receiving a first user communication, determining a first group of users, determining a target number of users, determining whether the first group of users includes the target number of users, and if not, providing the communication to the first group of users, determining a hierarchal mapping of groups of users in response to user memberships, determining a second group of users from the hierarchal mapping, determining a plurality of social network relationship factors for the second group of users with respect to the first user, and providing the communication to at least a subset of users in the second group of users in response to the first plurality of social network relationship factors.
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Citations
20 Claims
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1. A method of filtering electronic communications based on a trust-metric, the method comprising:
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receiving , over a network on a server using an interface communicatively coupled to the network, an electronic communication directed to a first user, the electronic communication sent by a second user, and the first and second users belonging to a social network operated on a system remote from the server; accessing a trust-metric associated with the second user, the trust-metric based at least in part on information obtained from the social network; and determining, based at least in part on the trust-metric, whether to transmit the electronic communication to the first user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A system comprising:
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a network interface; a memory device; and a processor communicatively coupled to the memory device, wherein the processor, the memory device, and the network interface cooperate such that the system performs operations comprising; receiving , over a network on a server using an interface communicatively coupled to the network, an electronic communication directed to a first user, the electronic communication sent by a second user, and the first and second users belonging to a social network operated on a system remote from the server; accessing a trust-metric associated with the second user, the trust-metric based at least in part on information obtained from the social network; and determining, based at least in part on the trust-metric, whether to transmit the electronic communication to the first user. - View Dependent Claims (11, 12, 13, 14, 15, 16)
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17. A non-transitory computer-readable medium including instructions for filtering electronic communications based on a trust-metric that, when executed on a computing device including one or more processors, cause the computing device to perform operations comprising:
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receive, over a network using an interface communicatively coupled to the network, an electronic communication directed to a first user, the electronic communication sent by a second user, and the first and second users belonging to a social network operated on a system remote from the computing device; access a trust-metric associated with the second user, the trust-metric based at least in part on information obtained from the social network; and determine, based at least in part on the trust-metric, whether to transmit the electronic communication to the first user. - View Dependent Claims (18, 19, 20)
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Specification