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Method and system to utilize session queries in real time to improve geo precision of sponsored listings

  • US 9,443,026 B2
  • Filed: 12/28/2010
  • Issued: 09/13/2016
  • Est. Priority Date: 12/28/2010
  • Status: Active Grant
First Claim
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1. A method executable by a computer having a processor and memory, the method comprising:

  • receiving a user query input to a search engine from a user computing device;

    determining, with the processor, that the user query input to the search engine does not specify at least one present geographic feature identifying a geographic location associated with the user query;

    retrieving, from a database, past geographic features associated with past user queries from the user computing device, wherein the past geographic features identify a geographic location associated with the past user queries;

    determining, with the processor, at least one qualified past geographic feature for at least one past user query, wherein the at least one qualified past geographic feature is determined based on a time interval between the user query and the at least one past user query;

    augmenting, with the processor, the at least one present geographic feature with the at least one qualified past geographic feature to determine an augmented geographic feature, wherein the augmented geographic feature identifies a geographic location to apply to the user query that does not specify the at least one present geographic feature,further wherein the augmented geographic feature is determined by selecting the most relevant qualified past geographic feature from the past geographic features;

    determining, with the processor, at least one sponsored search result using the augmented geographic feature by selecting the sponsored search result using the geographic location identified by the augmented geographic feature;

    determining, with the processor, at least one non-sponsored search result using the at least one present geographic feature, such that different geographic features are used to determine the sponsored search results as compared with the non-sponsored search results for the user query; and

    delivering, with the processor, the at least one sponsored search result and the at least one non-sponsored search result to be displayed on a web page of the user computing device.

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