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System and method for targeted messaging, workflow management, and digital rights management for geofeeds

  • US 9,443,090 B2
  • Filed: 09/29/2014
  • Issued: 09/13/2016
  • Est. Priority Date: 03/07/2013
  • Status: Active Grant
First Claim
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1. A system of targeted messaging based on content items from one or more of a plurality of content providers, the system comprising:

  • a memory configured to store computer-executable instructions; and

    one or more processors programmed with the computer-executable instructions that, when executed by the one or more processors, program the one or more processors to;

    obtain (i) a first set of social media content items from a first social media content provider based on a first request that is formatted in a first format specifically for the first social media content provider, and (ii) a second set of social media content items from a second social media content provider based on a second request that is formatted in a second format specifically for the second social media content provider, wherein the first format is different than the second format;

    identify a geo-location at which at least a first content item, from among the first set of social media content items or the second set of social media content items, was created;

    identify a first user that created the first content item based on a social media account through which the first content item was posted by the user;

    determine that the geo-location at which the first content item was created corresponds to a retail location of a retailer;

    identify one or more promotions related to the retailer location and/or the retailer;

    generate one or more targeted messages to be communicated to the first user responsive to the determination that the geo-location at which the first content item was created corresponds to the retail location of the retailer, wherein the one or more targeted messages comprise the one or more promotions; and

    cause the one or more targeted messages to be communicated to the first user that created the first content item via a user device associated with the first user.

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