System and method for targeted messaging, workflow management, and digital rights management for geofeeds

• US 9,443,090 B2
• Filed: 09/29/2014
• Issued: 09/13/2016
• Est. Priority Date: 03/07/2013
• Status: Active Grant

• Current Assignee: Tai Technologies Inc. (Crisis24)
• Original Assignee: Geofeedia, Inc.
• Inventors: Harris, Philip B., Mitchell, Scott K., Mulroy, Michael J.
• Primary Examiner(s): ABEDIN, SHANTO
• Application Number:
  US14/500,881
• Publication Number:
  US 20150020208A1
• Time in Patent Office: 715 Days
• Field of Search: 726/4, 726/26, 705/14.58, 705/14.5, 705/14.67
• US Class Current: 1/1
• CPC Class Codes: G06F 16/29 Geographical information databases
• CPC Class Codes: G06F 21/105 Arrangements for software license management or administration, e.g. for managing licenses at corporate level
• CPC Class Codes: G06F 21/1078 Logging; Metering
• CPC Class Codes: G06F 21/60 Protecting data
• CPC Class Codes: H04L 2463/101 applying security measures for digital rights management
• CPC Class Codes: H04L 51/214 using selective forwarding
• CPC Class Codes: H04L 51/52 for supporting social networking services
• CPC Class Codes: H04L 63/10 for controlling access to devices or network resources
• CPC Class Codes: H04L 63/101 Access control lists [ACL]
• CPC Class Codes: H04L 63/107 wherein the security policies are location-dependent, e.g. entities privileges depend on current location or allowing specific operations only from locally connected terminals
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/55 Push-based network services
• CPC Class Codes: H04W 4/12 Messaging; Mailboxes; Announcements
• CPC Class Codes: H04W 4/185 by embedding added-value information into content, e.g. geo-tagging

Abstract

The disclosure relates to systems and methods for targeted messaging, workflow management, and digital rights management for geofeeds, including content that is related to geographically definable locations and aggregated from a plurality of social media or other content providers. The system may facilitate targeted messaging to users who create content. The targeted messaging may be based on the content (or location related to the content) such as a request for additional information or a promotional message. The system may generate workflows that allow management of the content with respect to operational processes of an entity that wishes to use the content and facilitates the management of usage rights related to the content as well as payments related to such usage rights. For example, the system may store whether content requires permission to use the content and/or whether such permission was obtained and facilitates payment.

Claims

1. A system of targeted messaging based on content items from one or more of a plurality of content providers, the system comprising:

a memory configured to store computer-executable instructions; and

one or more processors programmed with the computer-executable instructions that, when executed by the one or more processors, program the one or more processors to;

obtain (i) a first set of social media content items from a first social media content provider based on a first request that is formatted in a first format specifically for the first social media content provider, and (ii) a second set of social media content items from a second social media content provider based on a second request that is formatted in a second format specifically for the second social media content provider, wherein the first format is different than the second format;

identify a geo-location at which at least a first content item, from among the first set of social media content items or the second set of social media content items, was created;

identify a first user that created the first content item based on a social media account through which the first content item was posted by the user;

determine that the geo-location at which the first content item was created corresponds to a retail location of a retailer;

identify one or more promotions related to the retailer location and/or the retailer;

generate one or more targeted messages to be communicated to the first user responsive to the determination that the geo-location at which the first content item was created corresponds to the retail location of the retailer, wherein the one or more targeted messages comprise the one or more promotions; and

cause the one or more targeted messages to be communicated to the first user that created the first content item via a user device associated with the first user.

2. The system of claim 1, wherein the one or more processors are further programmed to:

cause the one or more targeted messages to be communicated to the social media account of the first user.

3. The system of claim 1, wherein the one or more targeted messages include a request to the identified user to provide additional content, and wherein the one or more processors are further programmed to:

receive from the first user the additional content.

4. The system of claim 1, wherein the one or more processors are further programmed to:

store an exchange of communications to and from the first user; and

provide the stored exchange of communications.

5. The system of claim 1, wherein at least one of the one or more targeted messages comprises a poll, and wherein to cause the one or more targeted messages to be communicated to the first user, the one or more processors are further programmed to:

broadcast a poll to the first user, the poll including questions that prompt for additional information relating to the first content item or the geo-location at which the first content item was created.

6. The system of claim 1, wherein the one or more processors are further programmed to:

obtain a message template from among a plurality of message templates, wherein the message template includes at least one formatting instruction; and

generate the one or more targeted messages based on the message template.

7. The system of claim 6, wherein the plurality of message templates correspond to individual ones of types of messages to be communicated.

8. The system of claim 1, wherein the one or more processors are further programmed to:

identify one or more keywords from the first content item; and

determine a topic based on the one or more keywords, wherein the one or more promotions are identified based on the topic.

9. The system of claim 1, wherein the one or more processors are further programmed to:

identify a registered user other than the first user who created the first content item; and

cause the one or more targeted messages to be communicated to the registered user.

10. A method of providing targeted messaging based on content items from one or more of a plurality of content providers, the method being implemented in a computer that includes a memory configured to store computer-executable instructions and one or more processors programmed with the computer-executable instructions, the method comprising:

obtaining, by the one or more processors, (i) a first set of social media content items from a first social media content provider based on a first request that is formatted in a first format specifically for the first social media content provider, and (ii) a second set of social media content items from a second social media content provider based on a second request that is formatted in a second format specifically for the second social media content provider, wherein the first format is different than the second format;

identifying, by the one or more processors, a geo-location at which at least a first content item, from among the first set of social media content items or the second set of social media content items, was created;

identifying, by the one or more processors, a first user that created the first content item based on a social media account through which the first content item was posted by the first user;

determining, by the one or more processors, that the geo-location at which the first content item was created corresponds to a retail location of a retailer;

identifying, by the one or more processors, one or more promotions related to the retailer location and/or the retailer;

generating, by the one or more processors, one or more targeted messages to be communicated to the first user responsive to the determination that the geo-location at which the first content item was created corresponds to the retail location of the retailer, wherein the one or more targeted messages comprise the one or more promotions; and

causing, by the one or more processors, the one or more targeted messages to be communicated to the first user that created the first content item via a user device associated with the first user.

11. The method of claim 10, the method further comprising:

causing, by the one or more processors, the one or more targeted messages to be communicated to the social media account of the first user.

12. The method of claim 10, wherein the one or more targeted messages include a request to the identified user to provide additional content, the method further comprising:

receiving, by the one or more processors, from the first user the additional content.

13. The method of claim 10, the method further comprising:

storing, by the one or more processors, an exchange of communications to and from the first user; and

providing, by the one or more processors, the stored exchange of communications.

14. The method of claim 10, wherein at least one of the one or more targeted messages comprises a poll, and wherein causing the one or more targeted messages to be communicated to the first user comprises:

broadcasting, by the one or more processors, a poll to the first user, the poll including questions that prompt for additional information relating to the first content item or the geo-location at which the first content item was created.

15. The method of claim 10, the method further comprising:

obtaining, by the one or more processors, a message template from among a plurality of message templates, wherein the message template includes at least one formatting instruction; and

generating, by the one or more processors, the one or more targeted messages based on the message template.

16. The method of claim 15, wherein the plurality of message templates correspond to individual ones of types of messages to be communicated.

17. The method of claim 10, the method further comprising:

identifying, by the one or more processors, one or more keywords from the first content item; and

determining, by the one or more processors, a topic based on the one or more keywords, wherein the one or more promotions are identified based on the topic.

18. The method of claim 10, the method further comprising:

identifying, by the one or more processors, a registered user other than the first user who created the first content item; and

causing, by the one or more processors, the one or more targeted messages to be communicated to the registered user.