System and method for targeted messaging, workflow management, and digital rights management for geofeeds
First Claim
1. A system of targeted messaging based on content items from one or more of a plurality of content providers, the system comprising:
- a memory configured to store computer-executable instructions; and
one or more processors programmed with the computer-executable instructions that, when executed by the one or more processors, program the one or more processors to;
obtain (i) a first set of social media content items from a first social media content provider based on a first request that is formatted in a first format specifically for the first social media content provider, and (ii) a second set of social media content items from a second social media content provider based on a second request that is formatted in a second format specifically for the second social media content provider, wherein the first format is different than the second format;
identify a geo-location at which at least a first content item, from among the first set of social media content items or the second set of social media content items, was created;
identify a first user that created the first content item based on a social media account through which the first content item was posted by the user;
determine that the geo-location at which the first content item was created corresponds to a retail location of a retailer;
identify one or more promotions related to the retailer location and/or the retailer;
generate one or more targeted messages to be communicated to the first user responsive to the determination that the geo-location at which the first content item was created corresponds to the retail location of the retailer, wherein the one or more targeted messages comprise the one or more promotions; and
cause the one or more targeted messages to be communicated to the first user that created the first content item via a user device associated with the first user.
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Accused Products
Abstract
The disclosure relates to systems and methods for targeted messaging, workflow management, and digital rights management for geofeeds, including content that is related to geographically definable locations and aggregated from a plurality of social media or other content providers. The system may facilitate targeted messaging to users who create content. The targeted messaging may be based on the content (or location related to the content) such as a request for additional information or a promotional message. The system may generate workflows that allow management of the content with respect to operational processes of an entity that wishes to use the content and facilitates the management of usage rights related to the content as well as payments related to such usage rights. For example, the system may store whether content requires permission to use the content and/or whether such permission was obtained and facilitates payment.
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Citations
18 Claims
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1. A system of targeted messaging based on content items from one or more of a plurality of content providers, the system comprising:
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a memory configured to store computer-executable instructions; and one or more processors programmed with the computer-executable instructions that, when executed by the one or more processors, program the one or more processors to; obtain (i) a first set of social media content items from a first social media content provider based on a first request that is formatted in a first format specifically for the first social media content provider, and (ii) a second set of social media content items from a second social media content provider based on a second request that is formatted in a second format specifically for the second social media content provider, wherein the first format is different than the second format; identify a geo-location at which at least a first content item, from among the first set of social media content items or the second set of social media content items, was created; identify a first user that created the first content item based on a social media account through which the first content item was posted by the user; determine that the geo-location at which the first content item was created corresponds to a retail location of a retailer; identify one or more promotions related to the retailer location and/or the retailer; generate one or more targeted messages to be communicated to the first user responsive to the determination that the geo-location at which the first content item was created corresponds to the retail location of the retailer, wherein the one or more targeted messages comprise the one or more promotions; and cause the one or more targeted messages to be communicated to the first user that created the first content item via a user device associated with the first user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A method of providing targeted messaging based on content items from one or more of a plurality of content providers, the method being implemented in a computer that includes a memory configured to store computer-executable instructions and one or more processors programmed with the computer-executable instructions, the method comprising:
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obtaining, by the one or more processors, (i) a first set of social media content items from a first social media content provider based on a first request that is formatted in a first format specifically for the first social media content provider, and (ii) a second set of social media content items from a second social media content provider based on a second request that is formatted in a second format specifically for the second social media content provider, wherein the first format is different than the second format; identifying, by the one or more processors, a geo-location at which at least a first content item, from among the first set of social media content items or the second set of social media content items, was created; identifying, by the one or more processors, a first user that created the first content item based on a social media account through which the first content item was posted by the first user; determining, by the one or more processors, that the geo-location at which the first content item was created corresponds to a retail location of a retailer; identifying, by the one or more processors, one or more promotions related to the retailer location and/or the retailer; generating, by the one or more processors, one or more targeted messages to be communicated to the first user responsive to the determination that the geo-location at which the first content item was created corresponds to the retail location of the retailer, wherein the one or more targeted messages comprise the one or more promotions; and causing, by the one or more processors, the one or more targeted messages to be communicated to the first user that created the first content item via a user device associated with the first user. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 18)
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Specification