Live branded dynamic mapping
First Claim
Patent Images
1. A method for displaying a venue map of a venue on a mobile device, the method comprising:
- identifying a location of the mobile device using at least a global positioning system (GPS) receiver integrated with the mobile device;
generating the venue map, the venue map including;
a plurality of distinct map portions, wherein a first map portion is represented at a first scale and a second map portion is represented at a second scale that is different from the first scale, the first map portion corresponding to the identified location of the mobile device, andat least one point of interest having known latitude and longitude coordinates that correspond to the second map portion;
displaying the generated venue map on a display of the mobile device; and
visually updating the venue map in response to changes in the location of the mobile device as the mobile device moves through the venue, wherein updates include changes in the scale of the venue map based on alterations to the first map portion and the second map portion, the alterations based on at least one conversion rule.
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Abstract
A live dynamic map that provides for increased convenience for a user at a venue is disclosed. The live dynamic map may be branded for a venue, shows points of interest and paths between locations, includes a messaging capability, and allows users to be social with one another as well as venue management. Live branded mapping may allow for similar engagement on a region-by-region, neighborhood-by-neighborhood, or even brand-by-brand basis. By engaging on a hyper-local level, the present mapping platform can better target user and payload delivering and improve upon business to consumer brand engagement.
48 Citations
19 Claims
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1. A method for displaying a venue map of a venue on a mobile device, the method comprising:
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identifying a location of the mobile device using at least a global positioning system (GPS) receiver integrated with the mobile device; generating the venue map, the venue map including; a plurality of distinct map portions, wherein a first map portion is represented at a first scale and a second map portion is represented at a second scale that is different from the first scale, the first map portion corresponding to the identified location of the mobile device, and at least one point of interest having known latitude and longitude coordinates that correspond to the second map portion; displaying the generated venue map on a display of the mobile device; and visually updating the venue map in response to changes in the location of the mobile device as the mobile device moves through the venue, wherein updates include changes in the scale of the venue map based on alterations to the first map portion and the second map portion, the alterations based on at least one conversion rule. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A device for displaying a venue map of a venue, comprising:
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a global positioning system (GPS) receiver integrated with the device, the GPS receiving identifying a location of the device; a display integrated with the device; memory integrated with the device; and a processor coupled to the memory and the display and the GPS receiver, wherein execution of instructions stored in the memory by the processor; generates the venue map, the venue map including; a plurality of distinct map portions, wherein a first map portion is represented at a first scale and a second map portion is represented at a second scale that is different from the first scale, the first map portion corresponding to the identified location of the mobile device, and at least one point of interest having known latitude and longitude coordinates that correspond to the second map portion, displays the generated venue map on the display, visually updates the venue map in response to changes in the location of the device as the device moves through the venue, wherein updates include changes in the scale of the venue map based on alterations to the first map portion and the second map portion, the alterations based on at least one conversion rule. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 18)
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19. A non-transitory computer-readable storage medium, having embodied thereon a program executable by a processor to perform a method for displaying a venue map of a venue on a mobile device, the method comprising:
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identifying a location of the mobile device using at least a global positioning system (GPS) receiver integrated with the mobile device; generating the venue map, the venue map including; a plurality of distinct map portions, wherein a first map portion is represented at a first scale and a second map portion is represented at a second scale that is different from the first scale, the first map portion corresponding to the identified location of the mobile device, and at least one point of interest having known latitude and longitude coordinates that correspond to the second map portion; displaying the generated venue map on a display of the mobile device; and visually updating the venue map in response to changes in the location of the mobile device as the mobile device moves through the venue, wherein updates include changes in the scale of the venue map based on alterations to the first map portion and the second map portion, the alterations based on at least one conversion rule.
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Specification