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Live branded dynamic mapping

  • US 9,448,085 B2
  • Filed: 02/26/2015
  • Issued: 09/20/2016
  • Est. Priority Date: 02/26/2014
  • Status: Active Grant
First Claim
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1. A method for displaying a venue map of a venue on a mobile device, the method comprising:

  • identifying a location of the mobile device using at least a global positioning system (GPS) receiver integrated with the mobile device;

    generating the venue map, the venue map including;

    a plurality of distinct map portions, wherein a first map portion is represented at a first scale and a second map portion is represented at a second scale that is different from the first scale, the first map portion corresponding to the identified location of the mobile device, andat least one point of interest having known latitude and longitude coordinates that correspond to the second map portion;

    displaying the generated venue map on a display of the mobile device; and

    visually updating the venue map in response to changes in the location of the mobile device as the mobile device moves through the venue, wherein updates include changes in the scale of the venue map based on alterations to the first map portion and the second map portion, the alterations based on at least one conversion rule.

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