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Content selection with privacy features

  • US 9,451,008 B1
  • Filed: 05/20/2015
  • Issued: 09/20/2016
  • Est. Priority Date: 01/07/2013
  • Status: Active Grant
First Claim
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1. A method of limiting the use of data associated with a cookie of a web browser of a client device with other applications of the client device, the method comprising:

  • providing, by one or more processors, webpage data to a web browser of a client device, the webpage data including a content tag comprising information for requesting content;

    receiving, by the one or more processors, a request for content from the client device, the client device having used the information for requesting content to execute a request process;

    setting, by the one or more processors, a cookie for the web browser responsive to receiving the request for content;

    associating, by the one or more processors, a device identifier of an application executing on the client device with the cookie of the web browser of the client device;

    retrieving, by the one or more processors, data of the cookie of the web browser from a local or remote memory;

    associating, by the one or more processors, data of the cookie of the web browser with a profile for selecting content within the application when the application is executing on the client device;

    selecting, by the one or more processors, content for presentation within the application based on the profile;

    determining, by the one or more processors, the cookie is inactive based on a difference between a current time and a timestamp of the cookie of the web browser exceeding a threshold value;

    disassociating, by the one or more processors, the data of the cookie from the profile responsive to the determination that the cookie is inactive to create a reduced profile; and

    selecting, by the one or more processors, content for presentation within the application based the reduced profile.

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