Method and system for gathering and computing an audience's neurologically-based reactions in a distributed framework involving remote storage and computing

• US 9,451,303 B2
• Filed: 02/27/2013
• Issued: 09/20/2016
• Est. Priority Date: 02/27/2012
• Status: Active Grant

• Current Assignee: Nielsen Consumer LLC (Nielsen Holdings plc)
• Original Assignee: The Nielsen Company LLC (MOOD Media Corporation)
• Inventors: Kothuri, Ravi Kanth V., Marci, Carl, Levine, Brian
• Primary Examiner(s): Padot, Timothy
• Application Number:
  US13/779,528
• Publication Number:
  US 20130318546A1
• Time in Patent Office: 1,301 Days
• Field of Search: 705/7.29
• US Class Current: 1/1
• CPC Class Codes: A61B 5/0002 Remote monitoring of patients using telemetry, e.g. transmission of vital signals via a communication network A61B5/07 takes precedence; transmission systems for measured values G08C; transmission H04B; transmission of digital information H04L; wireless communication networks H04W
• CPC Class Codes: A61B 5/02405 Determining heart rate variability
• CPC Class Codes: A61B 5/0533 Measuring galvanic skin response
• CPC Class Codes: A61B 5/08 Detecting, measuring or recording devices for evaluating the respiratory organs A61B5/0205 takes precedence
• CPC Class Codes: A61B 5/11 Measuring movement of the entire body or parts thereof, e.g. head or hand tremor, mobility of a limb for measuring pulse A61B5/02 ;A61B5/1038 takes precedence; motion detection to correct for motion artifacts in physiological signals A61B5/721
• CPC Class Codes: A61B 5/1112 Global tracking of patients, e.g. by using GPS
• CPC Class Codes: A61B 5/16 Devices for psychotechnics using teaching or educational appliances G09B1/00 - G09B7/00; Testing reaction times ; Devices for evaluating the psychological state
• CPC Class Codes: A61B 5/163 by tracking eye movement, gaze, or pupil change
• CPC Class Codes: A61B 5/225 of the fingers, e.g. by monitoring hand-grip force
• CPC Class Codes: A61B 5/369 Electroencephalography [EEG] devices for psychotechnics A61B5/16
• CPC Class Codes: A61B 5/6897 Computer input devices, e.g. mice or keyboards
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: H04H 60/33 Arrangements for monitoring the users' behaviour or opinions
• CPC Class Codes: H04H 60/45 for identifying users
• CPC Class Codes: H04N 21/24 Monitoring of processes or resources, e.g. monitoring of server load, available bandwidth, upstream requests monitoring of server performance or load G06F11/34; arrangements for observation, testing or troubleshooting for broadcast or for distribution combined with broadcast H04H20/12

Abstract

Systems and methods for measuring biologically and behaviorally based responses to content in targeted demographics and locations by way of remote monitoring. Stimuli may be based on location, target demographics, and combinations thereof.

Claims

1. A system for adaptively presenting a target stimulus to a remotely located audience comprising:

a processing computer operatively connected to a cloud infrastructure, the processing computer capable of creating and storing a content reel and project parameters, the content reel including at least target content and baseline content, the cloud infrastructure to receive the content reel and the project parameters from the processing computer and send the content reel and the project parameters to a plurality of remote units in geographically diverse locations;

a first remote unit of the plurality of remote units, wherein the first remote unit includes;

a first biologically based sensor to measure first unconscious responses for a first audience member;

a first processor to receive first data representative of the first unconscious responses for the first audience member from a first location; and

a first display, the first display and the first biologically based sensor operatively connected to the first processor, the first processor further including a first remote memory to receive and store the content reel and project parameters from the cloud infrastructure, the first processor to expose the first audience member to the content reel on the first display, the first processor to transmit the first data representative of the first unconscious responses collected from the first audience member in response to the content reel and first demographic information collected from the first audience member to the cloud infrastructure, the first demographic information including a demographic category;

wherein the first remote unit is to receive a first capacity value for a first demographic category and first location for the content reel and send the first capacity value to the processing computer via the cloud infrastructure, the processing computer is to transmit an alternate content reel to the first remote unit via the cloud infrastructure, the first remote unit to expose the first audience member to the alternate content reel on the first display when the first capacity value is obtained, the alternate content reel including alternate target content and alternate baseline content, and

a second remote unit of the plurality of remote units, wherein the second remote unit includes;

a second biologically based sensor to measure second unconscious responses for a second audience member;

a second processor to receive second data representative of the second unconscious responses for the second audience member from a second location; and

a second display, the second display and second biologically based sensor operatively connected to the second processor, the second processor further including a second remote memory to receive and store the content reel and project parameters from the cloud infrastructure, the second processor to expose the second audience member to the content reel on the second display, the second processor to transmit the second data representative of the second unconscious responses collected from the second audience member in response to the content reel and second demographic information collected from the second audience member to the cloud infrastructure, the second demographic information including a second demographic category;

wherein the second remote unit is to receive a second capacity value for a second demographic category and second location for the content reel and send the second capacity value to the processing computer via the cloud infrastructure, the processing computer is to transmit the alternate content reel to the second remote unit via the cloud infrastructure, the second remote unit to expose the second audience member to the alternate content reel on the second display when the second capacity value is obtained, the alternate content reel including alternate target content and alternate baseline content, and

wherein the system is capable of analyzing the first data, second data, first demographic information and second demographic information received by the processing computer from the cloud infrastructure to generate a report including a comparison of responses to the target content to the baseline content or the alternate target content to the alternate baseline content.

2. The system of claim 1, wherein the first and second unconscious responses include one or more of skin conductance, heart rate, respiration, EEG, or head movement.

3. The system of claim 2, wherein the first processor is to transmit to the cloud infrastructure third data representative of a third unconscious response collected from the first audience member in response to the content reel, and the third unconscious response includes one or more of facial expression, or eye tracking.

4. The system of claim 3, wherein the third remote unit includes a remote location software module including a recording module to obtain the third unconscious response.

5. The system of claim 4, wherein the recording module includes one or more of a camera, a video recorder, or an eye tracker.

6. The system of claim 1, wherein the system is capable of selecting the target content from a plurality of target content based on a plurality of factors, the plurality of factors including the first and second demographic information collected from the first and second audience members.

7. The system of claim 1, wherein the demographic category includes one or more of age, gender, race, income, or educational background.

8. A system for adaptively presenting a target stimulus to a remotely located audience comprising:

a processing computer operatively connected to a cloud infrastructure, the processing computer to create and store a content reel and project parameters, the content reel including target content, baseline content, and an additional unit of content, the cloud infrastructure to receive the content reel and the project parameters from the processing computer and send the content real and the project parameters to a plurality of remote units in geographically diverse locations;

a first remote unit of the plurality of remote units, the first remote unit including;

a first biologically based sensor located in a first remote station to measure a first unconscious responses for the first audience member;

a first processor to receive first data representative of the first unconscious responses for the first audience member from a first location; and

a first display, the first display and the first biologically based sensor operatively connected to the first processor,

the first processor further includes a first remote memory to receive and store the content reel and project parameters from the cloud infrastructure, the first processor to expose the first audience member to the content reel on the first display, and the first processor to transmit the first data representative of the first unconscious response collected from the first audience member in response to the content reel and first demographic information collected from the first audience member to the cloud infrastructure, the first demographic information including a first demographic category,

wherein the processing computer is to receive a first capacity value for the first demographic category and first location for a content reel, the processing computer is to transmit to the first remote unit through the cloud infrastructure an alternate target content, and the system is to expose a first audience member to the alternate target content when the first capacity value is obtained; and

a second remote unit of the plurality of remote units, the second remote unit including;

a second biologically based sensor located in a second remote station to measure second unconscious responses for the second audience member;

a second processor to receive second data representative of the second unconscious responses for the second audience member from a second location; and

a second display, the second display and the second biologically based sensor operatively connected to the second processor, the second processor further includes a second remote memory to receive and store the content reel and project parameters from the cloud infrastructure, the second processor to expose the second audience member to the content reel on the second display, and the second processor to transmit the second data representative of the second unconscious biological response collected from the second audience member in response to the content reel and second demographic information collected from the second audience member to the cloud infrastructure, the second demographic information including a second demographic category,

wherein the processing computer is to receive a second capacity value for the second demographic category and second location for a content reel, the processing computer is to transmit to the second remote unit through the cloud infrastructure the alternate target content, and the system to expose a second audience member to the alternate target content when the second capacity value is obtained, and

wherein the system is to analyze the first of data, the second data, the first demographic information, and the second demographic information received by the processing computer from the cloud infrastructure to generate a report including a comparison of responses to the target content or the alternate target content to the baseline content.

9. The system of claim 8, wherein the first biologically based sensor includes a first sensor operable to measure heart rate and a second sensor operable to measure galvanic skin response.

10. The system of claim 8, wherein the first remote unit includes a recording module to measure one or more of facial expression, or eye movements.

11. The system of claim 10, wherein the first processor is operable to transmit to the cloud infrastructure third data representative of one or more of the recorded facial expression, eye movements, or EEG collected from the first audience member in response to the content reel.

12. The system of claim 11, wherein the system is to analyze the first data, second data, third data, first demographic information and second demographic information received by the processing computer from the cloud infrastructure to generate a second report including a comparison of responses to the target content to the baseline content.

13. The system of claim 8, wherein the capacity values are distributed equally for each location.

14. The system of claim 8, wherein the additional content includes specific content, anchoring commercials, online web content, or on-line self-report surveys.

15. The system of claim 8, wherein the demographic category includes a plurality of categories including one or more of age, gender, race, income, or educational background.

16. The system of claim 8, wherein the first remote unit includes a first biologically based measuring device operatively connected to the first processor to track eye movement, the first processor to transmit data representative of the eye movement for the first audience member to the processing computer via the cloud infrastructure, and the processing computer is to receive and analyze data representative of the eye movement for the first audience member from a first location.