Content distribution system and method
First Claim
1. A system for targeting digital video advertisements to consumers, the system comprising:
- a) at least one first server comprising a first connector, wherein the at least one first server is connected to at least one consumer device over a network and is configured to transmit a digital video program to the at least one consumer device through the first connector and over the network, wherein at least one vacancy is associated with the digital video program;
b) at least one second server comprising;
at least one storage device for storing a plurality of digital video advertisements, wherein at least one of the digital video advertisements has at least one attribute; and
a second connector, wherein the at least one second server is connected to the at least one consumer device through the second connector;
c) at least one first processor configured to select at least one of the digital video advertisements from the plurality of digital video advertisements, wherein the selection is based on comparing targeted criteria associated with the consumer to the at least one attribute of the at least one of the digital video advertisements; and
d) at least one consumer device comprising;
a third and fourth connector, wherein the at least one consumer device is configured to receive the digital video program through the third connector and the selected advertisement through the fourth connector; and
at least one second processor configured to insert the selected advertisement into the digital video program,wherein the at least one second server is configured to transmit the selected advertisement to the at least one consumer device through the second connector.
2 Assignments
0 Petitions
Accused Products
Abstract
Methods, systems, and articles of manufacture consistent with the present invention provide an electronic marketplace that matches units of content from secondary content providers with suitable vacancies from primary content providers. Vacancies may constitute, or be included in, any digital transmission containers, such as a television or radio programming, web pages, and the like. Specifically, the electronic marketplace automatically matches content offered by secondary content providers with vacancies offered by primary content providers thus filling the vacancies in these containers through a real-time content trading, placement, and distribution system. To do so, attributes associated with the vacancies and with units of secondary content are used to trade and match suitable vacancies with suitable content. This invention enables both secondary content owners and vacancy owners (primary content providers) to obtain the full commercial benefit of their secondary content and containers.
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Citations
50 Claims
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1. A system for targeting digital video advertisements to consumers, the system comprising:
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a) at least one first server comprising a first connector, wherein the at least one first server is connected to at least one consumer device over a network and is configured to transmit a digital video program to the at least one consumer device through the first connector and over the network, wherein at least one vacancy is associated with the digital video program; b) at least one second server comprising; at least one storage device for storing a plurality of digital video advertisements, wherein at least one of the digital video advertisements has at least one attribute; and a second connector, wherein the at least one second server is connected to the at least one consumer device through the second connector; c) at least one first processor configured to select at least one of the digital video advertisements from the plurality of digital video advertisements, wherein the selection is based on comparing targeted criteria associated with the consumer to the at least one attribute of the at least one of the digital video advertisements; and d) at least one consumer device comprising; a third and fourth connector, wherein the at least one consumer device is configured to receive the digital video program through the third connector and the selected advertisement through the fourth connector; and at least one second processor configured to insert the selected advertisement into the digital video program, wherein the at least one second server is configured to transmit the selected advertisement to the at least one consumer device through the second connector. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A system for targeting digital video advertisements to consumers, the system comprising:
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a) at least one first server comprising a first connector, wherein the at least one first server is connected to at least one consumer device over a network and is configured to transmit a digital video program to the at least one consumer device through the first connector and over the network; b) at least one second server comprising; at least one storage device for storing a plurality of digital video advertisements, wherein at least one of the digital video advertisement has at least one attribute; and a second connector, wherein the at least one second server is connected to the at least one consumer device; c) at least one first processor configured to select at least one of the digital video advertisements from the plurality of digital video advertisements, wherein the selection is based on comparing demographic information to the at least one attribute of the at least one of the digital video advertisements; and d) at least one consumer device comprising; at least one third connector, wherein the at least one consumer device is configured to receive the digital video program and the selected advertisement through the at least one third connector; and at least one second processor configured to insert the selected advertisement during the digital video program; wherein the at least one second server is configured to transmit the selected advertisement to the at least one consumer device through the second connector. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19, 20)
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21. A system for providing video advertisements to a consumer, the system comprising:
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at least one first server comprising a first connector, wherein the at least one server is connected to at least one consumer device over a network and is configured to transmit a digital video program to the at least one consumer device through the first connector and over the network; at least one consumer device comprising; at least one second connector, wherein the at least one consumer device is configured to receive, through the at least one second connector, the digital video program and the digital video advertisements; and at least one processor configured to insert digital video advertisements into the digital video program; wherein the at least one processor is configured to insert at least one of the digital video advertisements during the digital video program as the result of a selection of the at least one of the digital video advertisements based on demographic information associated with the consumer and at least one attribute of the at least one of the digital video advertisements. - View Dependent Claims (22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49)
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50. A system for targeting digital video advertisements to consumers, the system comprising:
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a) at least one first server comprising a first connector, wherein the at least one first server is connected to at least one of a computer or mobile device over a network and is configured to transmit a digital video program to the at least one consumer device through the first connector and over the network; b) at least one second server comprising; at least one storage device for storing a plurality of digital video advertisements, wherein at least one of the digital video advertisements has at least one attribute; and a second connector, wherein the at least one second server is connected to the at least one consumer device over the network; and c) at least one first processor configured to select at least one of the digital video advertisements from the plurality of digital video advertisements, wherein the selection is based on comparing targeted criteria associated with the consumer to the at least one attribute of the at least one digital video advertisements; wherein the at least one second server is configured to transmit the selected digital video advertisements to the at least one of a computer or mobile device through the second connector and over the network for insertion of the selected digital video advertisements into the digital video program at one or more designated times during the digital video program.
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Specification